Adobe Marketing Cloud Partner

Measure and optimize digital experiences to accelerate marketing
performance

Today’s marketer is challenged with the complexities of marketing in a digital world. It’s new, it’s constantly changing, and marketers need a partner to help them move at the speed of digital. Now every marketer can accelerate their shift to digital with Adobe Marketing Cloud to deliver consistent personalized experiences across channels and prove that your marketing dollars are working. The partnership between Adobe and diconium digital solutions started in 2014 with providing the whole scale of the “Adobe Marketing Cloud”.

The business challenge

In a digital world where consumers demand personalized content across channels and on all devices, marketers must figure out the best way to engage and retain their customers. Delivering the best digital experience to the right person at the right time requires the right combination of data, insights, and digital content. While managing strategies, collaborations, and ultimately, the delivery of digital
experiences, how can marketers ensure that they are making the right digital marketing decisions to deliver relevant customer experiences and ROI?

The solution

Adobe Marketing Cloud is the most comprehensive and integrated marketing solution available, enabling marketers to measure, personalize, and optimize marketing campaigns and digital experiences for optimal marketing performance. With its complete set of solutions, including Adobe Analytics, Adobe Target, Adobe Social, Adobe Experience Manager, Adobe Media Optimizer, and Adobe Campaign, as well as real-time dashboards and a collaborative interface, marketers are able to combine data, insights and digital content to deliver the optimal brand experience to their customers.

Marketing is in Adobe’s DNA

 

Adobe has an unparalleled 30-year history of innovation in creativity and marketing with its flagship products, such as Adobe Photoshop® and Acrobat®. We have made creative work beautiful and accessible online through Adobe Creative Cloud™. Adobe now makes marketing smart and accessible online through the Adobe Marketing Cloud, the most comprehensive and integrated Marketing solution in the industry. Only Adobe can bridge the art of creative with the science of marketing.

Adobe Analytics

Get real-time analytics across online and offline channels to continuously improve the performance of marketing activities

  • Align marketing initiatives with business objectives
  • Gain real-time insights into customer behavior
  • Drives conversion and relevant consumer experiences

Adobe Experience Manager

Organize, manage, and deliver creative assets and other content across digital marketing channels

  • Improve market and brand perception
  • Share and collaborate on digital assets and campaigns
  • Improve marketing and IT agility operational excellence

Adobe Campaign

Plan and execute orchestrated campaigns across all channels

  • Improve customer satisfaction and retention, and reduce opt-out rates
  • Increase revenue and Business performance by automating and optimizing personalized campaigns
  • Make the most of each customer touch point with timely and effective remarking, cross-sell and up-sell communications and every step of the customer lifecycle

Adobe Media Optimizer

Manage, forecast, and optimize your media mix to deliver Peak return on your Investment

  • Determine the most effective overall marketing mix
  • Drive higher ROI within each marketing channel
  • Optimize customer interactions across channels

Adobe Target

Test and target digital experiences to maximize Business results

  • Increase web and mobile site conversations
  • Create differentiated personalized experiences
  • Optimize customer Engagement and loyalty

Adobe Social

Manage social marketing with a comprehensive platform that enables social listening, publishing, and analytics

  • Scale social across the Enterprise and retain oversight at an executive level
  • Identify trends, opportunities, and threats pertinent to your brand
  • Connect the dots between social interactions and business results

WOULD YOU LIKE TO DISCUSS HOW WE CAN HELP YOU OR DO YOU HAVE A PROJECT FOR US?

Talk to Markus Böhm

managing director

Tel.: +49 711 2992-0 | digital-solutions@diconium.com

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