With the help of sensor data, our client develops new mobility services such as car sharing or, in the future, autonomous shuttles. The goal is to make these services as attractive, customer-friendly and cost-optimized as possible. diconium was entrusted with the development of concepts to determine which sensor data combinations can generate the greatest added value.
Value class analysis of the data and identification of common monetization options
Reference and analog values on existing data marketplaces
Market and demand estimation through Google Trend analysis
Quantitative validation in identified target groups
Qualitative validation through interviews with potential Consolidation of results in the form of a market model and high-level business case