The flexibility of the new product offers the target group of 25 to 45 year-olds a low-threshold introduction to the topic of retirement planning. No long-term payment obligations, a low entry fee, and uncomplicated digital handling make this offer to a pension product that is completely tailored to the lifestyle of the younger generation. From the first contact, everything works digitally: the contract can be concluded from the website and can then be managed completely online. This makes planning for the future less abstract, more tangible and, above all, convenient.
diconium has combined the Lead Experience (landing page), Purchase Experience (application section) and Customer Experience in collaboration with its client to create an intuitive, informative and inspiring customer journey. The AEM-based landing page makes the strengths of the offer immediately tangible: more freedom, more clarity, more security, more growth. Here, diconium built in tracking with hand-selected tools and tag management systems according to the client's specifications.
The application seamlessly continues the experience from the landing page and includes the following steps: account creation with M-Tan procedure, entry of personal data, contract conclusion and an identification procedure with VideoIdent or Postident as well as activation for the existing customer portal.
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