ADVANTAGE THROUGH KNOW-HOW
For many companies, web analytics are an established means of measuring the performance and conversion rates of their online content. In the practical application, many are still struggling to develop concrete actions from their data for marketing purposes. What should be done with the vast mass of data collected week by week? Who has time to evaluate it? Which actual changes will that cause for the marketing department?
This requires expertise in different areas and at various levels within the company. The high demand for expert knowledge, which is required today for smooth procedures and a meaningful use of digital analytics, cannot be provided so easily anymore.