Reframing Retail 2022


For the fifth year in a row, we are researching trends in retail, commerce and consumer behavior in order to identify corresponding changes and new features. This year we are joining forces with the EHI Retail Institute, Visplay and Commercetools. We transfer the insights gained into a panorama in which the opinions of many experts worldwide are opposed. That's why we talk to people who have something to say, who take responsibility and who are not satisfied with standing still.

This year, we have decided to transform the NEW RETAIL Report into a living and fluid format that will continuously evolve throughout 2022 – constantly refined through "swarm intelligence". We have also decided to replace the term NEW RETAIL with REFRAMING RETAIL.

If you want to win in the future, Retail needs to be put into different contexts to reinvent the meaning and value of brick-and-mortar paired with digital retail. Therein lies a wonderful future – REFRAMING RETAIL.

Our goal is to ignite a fire of thought from perspectives and opinions. To this end, we have drawn up 21 theses for 2022, which we are now challenging. You can get a first glimpse into this lively and ongoing project by downloading the first two editions here.


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Reframing Retail 2022


REFRAMING RETAIL from the point of view of people who have something to say, who are in charge and who are eager to not stand still.

We do not stop! We are staying tuned and would like to invite you to share your opinion and view on the 21 theses for 2022.


Thank you for your interest in the first two editions of REFRAMING RETAIL.

              EDITION 1 | The 6 most discussed thesis of '21
EDITION 2 | Reimagine the city centre
EDITION 3 | The identity crisis of the pharmacy

Please enter your name and e-mail address we can address the issues to.


Wie geht es jetzt weiter?


Ihr Kontakt bei diconium

Martin Cserba
digital strategist & evangelist

About us

Digitalization has no limits. It is never-ending, never complete. And it determines our work processes – from strategy development to sales. In digitalization, everything is connected. That is why we've been enabling leading companies for digital commerce with our entire expertise since 1995. From strategy, technology, data, to organization and transformation – end to end. Helping them to master every challenge. Transforming strategy and operations into powerful results. And taking the next crucial step forward. By pushing the limits of what it means to scale digitally.

Our goal: Providing every client, every employee, and every company with the tools, organizational capabilities & skills they need: To become protagonists of digitalization and to forge their own successful paths. In a digital ecosystem in which they can grow. Outpacing their competition. Always able to inspire and convince with their creativity and passion. To unleash their digital potential.

We are working on this every day with more than 2,000 colleagues at our worldwide locations in Europe, North America and Asia. For industry leaders and challengers such as Volkswagen, Bosch, Kodak Alaris or Sick. As a part of Volkswagen. Independent in the way we think and act.

We boost your digital commerce.
We expand your digital ecosystem.
We accelerate your digital growth.

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