DMEXCO is the central meeting place for all important decision-makers from the digital economy, innovation and marketing. We were not only present at the Adobe partner booth with the focus on "Experience Commerce", but also with our exclusive 270° time-out lounge above the roofs of Cologne. In addition, we interviewed industry leaders exclusively for Horizont and collected the most important insights.
Since the Cambridge Analytica data scandal, Facebook has been struggling with what is probably the biggest image crisis in its history. At the DMEXCO, European head Martin Ott is trying to calm the waves with regard to the advertising industry. "The last few months have not been easy for all of us on Facebook," he says in our video interview with diconium and HORIZONT Online. However, he sees the social network already on the right track again.
Snapchat, Facebook, Instagram, Whatsapp: There is hardly a social network without a story function. The vertical format is also becoming increasingly popular with advertisers, especially on Instagram. In a video interview with diconium and HORIZONT Online, Jim Squires, Head of Business at the Facebook daughter, predicts a rapid rise in vertically played advertising - and praises above all one German company.
DMEXCO 2017 brought together personalities and brands, key decision-makers and the newcomers and start-ups of the global digital economy in one place to discuss the central trends, topics and technologies of the digital cosmos and turn them into successful new business.
Of course, diconium was also represented at the Digital Business Show - at three partner booths as well as with the exclusive time-out lounge high above the rooftops of Cologne.