When talking about digitalization and successful companies, there is no way around mentioning China in the same breath, anymore. Tech giants like Baidu, Alibaba and Tencent (BAT) are influencing the development of other markets and western companies strongly. In attempts to hop onto this extreme growth, many companies have tried to establish in the Chinese market – and failed miserably.
As there are so many economical and cultural differences, the value of market knowledge cannot be overestimated in the endeavour of entering China, the world’s second largest economy by nominal GDP, with a foreign business. Especially the e-commerce sector is way further developed than in the West. Hence, this first of a series of three whitepapers aims to shed light onto the history, the consumers and the chances the market offers, to be followed by a description of obstacles and how to overcome them.
Reading this, you will learn about similiarities and distinctions between the European and Chinese e-commerce industries, the characteristics and behavior of Chinese consumers as well as the China-specific growth potential due to the megacity/region principle.
Enjoy reading and feel free to contact us with questions any time!
Thank you for your interest in our whitepaper "E-commerce in China – (why) the Chinese E-Commerce market is attractive". Please enter your name and e-mail address so that we can send you the document.
Since 1995, we have supported industry leaders such as VW, Mercedes-Benz, Bosch, Kodak Alaris and Sick in exploiting the potential of digital transformation and offering millions of customers extraordinary experiences. As a strong partner, we accompany companies through the entire digitization process: from Innovation & Strategy, UX, Marketing & AI, Commerce and Technology to the creation of digital units.
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