GOODBYE UNIVERSAL ANALYTICS
Hello Google Analytics 4!
ARE YOU STILL USING UNIVERSAL ANALYTICS?

If you have answered yes to this question, then it's high time to prepare for the move to Google Analytics 4 (GA4).

GA4 is a complete overhaul of Google Analytics focusing on user-centric metrics, AI-based insights, and the ability to keep web and app data in one data repository.

You will find detailed information and insights about GA4 in our Quick Guide. The Quick Guide also comprises a comparison between Universal Analytics and GA4, for a better understanding in light of the implementation.

 

WHY IS THE QUICK GUIDE A MUST-READ FOR MY COMPANY WHEN IT COMES TO DATA?

Google announced the date that Universal Analytics will expire in mid-March: Effective July 1, 2023, Universal Analytics will no longer collect data. The deadline for Universal Analytics 360 customers is three months later, on October 1, 2023. Anyone wanting to perform year-on-year comparisons should do so quickly in order to avoid data gaps. Google Analytics 4 (GA4 in short) is the future of tracking. Universal Analytics is now more than 15 years old and was originally designed for desktop web traffic. However, the reality is now different. Apps are part of the standard repertoire of companies in addition to web presences. It was previously only possible to analyze them in separate data repositories. Google is taking a big leap forward in addressing this issue with its new GA4 product, responding to changing circumstances and the need to analyze web and app data together.

HOW DOES UNIVERSAL ANALYTICS DIFFER FROM GA4?

GA4 is the new, completely overhauled Analytics product developed by Google. Those familiar with Universal Analytics (UA) will find some exciting new features in GA4. Getting curious? Then download our Quick Guide now and get helpful info on the following topics, among others:

DON'T WAIT, TAKE ACTION NOW & READ OUR QUICK GUIDE: 

About us

Digitalization has no limits. It is never-ending, never complete. And it determines our work processes – from strategy development to sales. In digitalization, everything is connected. That is why we've been enabling leading companies for digital commerce with our entire expertise since 1995. From strategy, technology, data, to organization and transformation – end to end. Helping them to master every challenge. Transforming strategy and operations into powerful results. And taking the next crucial step forward. By pushing the limits of what it means to scale digitally.

Our goal: Providing every client, every employee, and every company with the tools, organizational capabilities & skills they need: To become protagonists of digitalization and to forge their own successful paths. In a digital ecosystem in which they can grow. Outpacing their competition. Always able to inspire and convince with their creativity and passion. To unleash their digital potential.

We are working on this every day with more than 1,400 colleagues at our worldwide locations in Europe, North America and Asia. For industry leaders and challengers such as Volkswagen, Bosch, Kodak Alaris or Sick. As a part of Volkswagen. Independent in the way we think and act.

We boost your digital commerce.
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diconium: Creating Digital Champions.