ARE YOU STILL USING UNIVERSAL ANALYTICS? IT’S TIME TO MOVE TO GOOGLE ANALYTICS 4 (GA4)
GA4 is a complete overhaul of Google Analytics focusing on user-centric metrics, AI-based insights, and the ability to keep web and app data in one data repository. You will find detailed information and insights about GA4 in our Quick Guide. The Quick Guide also comprises a comparison between Universal Analytics and GA4, for a better understanding in light of the implementation.
WHY IS THE QUICK GUIDE A MUST-READ FOR MY COMPANY WHEN IT COMES TO DATA?
- Google Universal Analytics will expire soon: Effective July 1, 2023, Universal Analytics will no longer collect data. The deadline for Universal Analytics 360 customers is three months later, on October 1, 2023.
- Anyone wanting to perform year-on-year comparisons should switch quickly in order to avoid data gaps.
- Google is taking a big leap forward in addressing Apps with its new GA4 product, responding to changing circumstances and the need to analyze web and app data together.
- Previously: only possible to analyze data and Appa in separate data repositories.
HOW DOES UNIVERSAL ANALYTICS DIFFER FROM GA4?
DON'T WAIT, TAKE ACTION NOW & READ OUR QUICK GUIDE:
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