GOODBYE UNIVERSAL ANALYTICS
Hello Google Analytics 4!
ARE YOU STILL USING UNIVERSAL ANALYTICS? IT’S TIME TO MOVE TO GOOGLE ANALYTICS 4 (GA4)

GA4 is a complete overhaul of Google Analytics focusing on user-centric metrics, AI-based insights, and the ability to keep web and app data in one data repository. You will find detailed information and insights about GA4 in our Quick Guide. The Quick Guide also comprises a comparison between Universal Analytics and GA4, for a better understanding in light of the implementation.

 

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WHY IS THE QUICK GUIDE A MUST-READ FOR MY COMPANY WHEN IT COMES TO DATA?
  • Google Universal Analytics will expire soon: Effective July 1, 2023, Universal Analytics will no longer collect data. The deadline for Universal Analytics 360 customers is three months later, on October 1, 2023. 
  • Anyone wanting to perform year-on-year comparisons should switch quickly in order to avoid data gaps. 
  • Google is taking a big leap forward in addressing Apps with its new GA4 product, responding to changing circumstances and the need to analyze web and app data together.
  • Previously: only possible to analyze data and Appa in separate data repositories.
HOW DOES UNIVERSAL ANALYTICS DIFFER FROM GA4?
DON'T WAIT, TAKE ACTION NOW & READ OUR QUICK GUIDE: 

About us

Digitalization has no limits. It is never-ending, never complete. And it determines our work processes – from strategy development to sales. In digitalization, everything is connected. That is why we've been enabling leading companies for digital commerce with our entire expertise since 1995. From strategy, technology, data, to organization and transformation – end to end. Helping them to master every challenge. Transforming strategy and operations into powerful results. And taking the next crucial step forward. By pushing the limits of what it means to scale digitally.

Our goal: Providing every client, every employee, and every company with the tools, organizational capabilities & skills they need: To become protagonists of digitalization and to forge their own successful paths. In a digital ecosystem in which they can grow. Outpacing their competition. Always able to inspire and convince with their creativity and passion. To unleash their digital potential.

We are working on this every day with more than 1,400 colleagues at our worldwide locations in Europe, North America and Asia. For industry leaders and challengers such as Volkswagen, Bosch, Kodak Alaris or Sick. As a part of Volkswagen. Independent in the way we think and act.

We boost your digital commerce.
We expand your digital ecosystem.
We accelerate your digital growth.

diconium: Creating Digital Champions.
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