How to Build a Tech Company

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Anja Hendel
managing director diconium

How do we transfer the successful German art of engineering into the digital age?

The transformation of an entire industry: our Managing Director Anja Hendel would like to discuss with both you and international experts what kind of organization and processes are needed to create modern, innovative products that combine high-quality hardware with agile, smart software solutions. She wants to find out how we can transfer German engineering into the digital or even autonomous age together – which is why she is asking herself the question: "How to build a tech company?"

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Anja studied computer science and acquired several years’ experience at the European pharmaceutical wholesaler Celesio AG, now McKesson Europe, and IT consultancy Capgemini. Later she was director of the Innovation Management and Digital Transformations Finance department at Porsche AG and worked in Berlin as Director of Porsche Digital Labs. 

Since the beginning of 2020, she has supported the diconium management as management director. One of her key tasks will be to expand the direct collaboration with Volkswagen AG and advise the company on its digitalization ambitions.

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How to build a great hardware company


Modern hardware companies are dealing with an age-old organizational problem: functional differentiation. While software development has intrinsically driven organizational integration since the introduction of object-oriented programming in the 1990s, most hardware companies are still struggling with organizational silos. R&D, sales, marketing and manufacturing usually tick along according to completely different logics. This article by Judith Muster (Partner at Metaplan) addresses how and why these silos create problems, and what can be done about them.
 

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How to build a great software company

Startup’s are fast-paced and, by definition, short-lived. Many people in business have at least a vague notion of the things it takes to build a startup. That is not the question here. Instead, I would like to explain what it takes to build a company that creates great software — forever and after. Not just a one hit wonder. What does it take to build such a company?
 

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How to build a tech company: combining German engineering with the power of disruptive innovation

Experts agree: hierarchical companies with a hardware background, such as automotive or manufacturing, do not have the necessary structures in place to introduce technology-driven products and digital thinking.
 

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Is this the transformation or the demise of the automotive industry?

When the much-acclaimed Cars: Accelerating The Modern World exhibition opened in London in November 2019, visitors, organizers and the media agreed on one point: the automotive industry will change more decisively in the next five years than in the previous fifty.
 

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About visions, software and the automotive industry

The trends towards digitalization and automation in the automotive industry, known as ACES (Autonomous, Connected, Electrified, and Shared) represent huge shifts that are not only reflected in most industries but also across society as a whole.
 

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In the automotive industry, digitization is aimed at the actual core of the product

When we talk about the digitization of the automotive industry, almost all of the challenges also affect other industries. With the digital transformation, consumer behavior and distribution channels, competition, and value chains are changing everywhere. Until recently, the engine was the technological heart of the automobile. Now, the software is taking over this role.
 

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About diconium

Since 1995, we have supported industry leaders such as Volkswagen, Stihl, Bosch, Allianz, Kodak Moments and Sick in exploiting the potential of digital transformation and offering millions of customers extraordinary experiences. As a strong partner, we accompany companies through the entire digitization process: from Innovation & Strategy, UX, Data & AI, Commerce and Technology to Building of Digital Units.

One for all, all for one! More than 1,000 colleagues serve our clients from 13 locations worldwide: Stuttgart, Berlin, Hamburg, Munich, Wolfsburg and Karlsruhe as well as Bangalore, Detroit, Beijing, Lisbon, London, San José and UAE. What unites us? The courage to break new ground, mutual attentiveness, teamwork and the motivation to make a difference and create sustainable impact. diconium is a 100 percent subsidiary of the Volkswagen Group.