We are committed to observing the future of retail. A future that currently seems more uncertain than ever before. We experience an uncontrollable collapse of our everyday life and the world as we know it. From one day to the other, but also down the road. Uncertainties along with continuous change will accompany us beyond the corona crisis. This is why resilience is becoming an increasingly important characteristic for ourselves and our businesses.
The world of retail as we know it is melting away. What developments can we expect? How will uncertainty change our culture, values and consumption patterns, our collective mindset? We want to bring clarity into an uncertain situation, discover what opportunities are opening up for your business, and for all of us. That's why we wrote this report.
Retail needs to become resilient to the constant uncertainty and disruptions of our modern world. Its role is to provide the stability and normality people desperately seek by delivering a sense of connection, support and wellbeing. Crisis such as the pandemic put retail on the test. How companies behave today will be remembered for years to come. Now is the time for any retailer or brand to react on its purpose and then prioritize its contribution to it at any opportunity – digital and IRL.
Achieving relevance means to provide everything-as-a-Service. To deliver newness and discovery, to react to context and proximity, to ensure frictionless convenience and to reconnect to the local community.
Lean into your blind spots as well as your bright spots. Lean into the next normal of retail. Now more than ever. It's the time to be an innovator.
*Click on the image for inspiration.
Since 1995, we have supported industry leaders such as VW, Mercedes-Benz, Bosch, Allianz, Kodak Moments and Sick in exploiting the potential of digital transformation and of-fering millions of customers extraordinary experiences. As a strong partner, we accompany companies through the entire digitization process: from Innovation & Strategy, UX, Data & AI, Commerce and Technology to Building of Digital Units.
One for all, all for one! More than 1.000 colleagues serve our clients from 11 locations worldwide: Stuttgart, Berlin, Hamburg and Karlsruhe as well as Bangalore, Detroit, Beijing, Lisbon, London, San José and UAE. What unites us? The courage to break new ground, mutual attentiveness, teamwork and the motivation to make a difference and create sustainable impact. diconium is a 100 percent subsidiary of the Volkswagen Group.
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