Payment Provider

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Andreas Hell
manager

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Jürgen Wohler
management consultant

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Malte Wallau
associate management consultant

Revolution of the Customer Journey

New "power payment providers" are not only revolutionizing the payment market, but also the customer journey. They not only make the payment process in e-commerce a decisive element for optimizing the conversion rate, they also make an appearance as early as the attention and inspiration phases.

Digital payment providers such as PayPal or Klarna are already important partners in providing customers with the smoothest possible payment process, but they are evolving into much more than just a payment service provider: Full check-out processes, express purchase buttons and integrated store solutions for brick-and-mortar stores demonstrate the potential and advantages of digital payment providers over established payment methods. An important advantage of payment providers is that they bundle the most popular payment methods invoice, credit card and direct debit into one product. They are also capturing the earliest stages of the customer journey with services such as peer-to-peer payment, interactions between friends or with their own apps.

 

We took a closer look at the market for "Power Payment Providers", identified show cases and came across some interesting background information. We show how providers can improve the customer payment experience, increase conversion rates and boost revenue opportunities, and summarize the opportunities and risks for merchants.

 

directly to the download

 

 

digitale geschaeftsmodelle automobilhersteller | whitepaper | diconium

Payment Provider – Revolution of the Customer Journey

Content

  1. Quo vadis Payment?
  2. Payment – what the hack?
  3. Show Cases
    Venmo – Social Payment Network
    Klarna – Contextual Commerce Payment
  4. Opportunities and risks for online shops
  5. Conclusion

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Your contact at diconium

Andreas Hell
senior management consultant

Wie geht es jetzt weiter?

 

Ihr Kontakt bei diconium

Jürgen Wohler
management consultant

Wie geht es jetzt weiter?

 

Ihr Kontakt bei diconium

Malte Wallau
associate management consultant