Uber has revolutionized the mobility industry with a new transport system – comfortable, easy to book and moderately priced. No wonder that the tech startup was traded with an enterprise value of 68 billion US dollars in 2016.
On the other hand, numerous scandals and mis-decissions have brought the company into discredit. After the resignation of CEO Kalanick, experts have even heard the death bell for Uber. Now, designated CEO Dara Khosrowshahi is expected to turn things around.
One thing we know for sure: Uber has to change in order to survive. But what exactly will the future bring? Can Khosrowshahi take the right course? Or is it already too late? We have critically examined the issue and outlined four possible scenarios.