Tech Trends 2021 – these developments will have a lasting impact on your business

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Burkhard Richter
director digital consulting

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Alexander Käppler
senior digital consultant

The world in change: Every year at the beginning of the year, the digital industry discusses which technologies, trends and developments are (or must be) at the top of the digital agenda. But which trends have a lasting impact on the digitally networked society, which hype must be included in the corporate strategy? Our digital consultants have identified the tech trends for 2021.

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Tech trends 2021 – these developments will have a lasting impact on your business

Tech Trend 1: Good health as a status symbol 

 

"In western societies, the rising costs of health care systems make the issue of preventive medicine and personal health optimisation increasingly important. In the future, an obvious sense of well-being will become a kind of status symbol, similar to the way one's own house or car used to be."

In western societies, the rising costs of health care systems make the issue of preventive medicine and personal health optimisation increasingly important. In the future, an obvious sense of well-being will become a kind of status symbol, similar to the way one's own house or car used to be.

The trend-setting legislative proposals in the context of health care systems show how politicians and industry intend to take advantage of the interrelation of data. Anonymous patient data as a source for research, digital health records and the opt-out for organ donation are only the first indicators. Starting next year, health apps are also to be promoted by the state and health insurance companies, which can be seen as a further milestone in the creation of importance of health and health systems. So from 2020 onwards, whether we like it or not, we will have to reckon with an increasing digitalisation of the health system – providers of apps, which have to be more or less health-promoting, will spread into the new and probably lucrative field and maybe, with a bit of luck, one or the other helpful app will really be there. Apple is already leading the way today with the ECG function in the Apple Watch and has a decisive lead in the collection and analysis of health data.

Tech trends 2021 – these developments will have a lasting impact on your business

 

Tech Trend 2: Silver Society and VOICE-as-UI 

"The models for voice usage should be created, tested and improved now - because when the majority of the population articulates the need, it will be far too late to consider first steps."

 

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It is well known that our society is aging; in the next ten years, the first generation with a strong digital influence will reach an age where physical limitations make it difficult to use media. For example, the use of screens and even keyboards will become more difficult at an advanced age. However, this generation expects digital services and solutions for everyday tasks. 

Well, not right away in 2020, but it is absolutely advisable to start looking at the topic of Voice-as-UI today, the way in which language can be used for human-machine communication, how interactions in a voice context are controlled. For this purpose, it is necessary to provide context-dependent content and data so that this content can be retrieved via voice and used audibly. The models for voice usage should be created, tested and improved now - because when the majority of the population articulates the need, it will be far too late to consider first steps.

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Tech trends 2021 – these developments will have a lasting impact on your business

Tech Trend 3: Digital transformation inside the company 

 

"It is not only a trend to become agile internally as a company, but also a duty. Anyone who does not convert their company internally to microservices (in many respects) will lose the competition in the medium term."

The last few years were characterized by the digitalization of sales and marketing processes towards the customer. This step is well under way in many industries, hardly any company has no website or digital transaction channel to the customer. But now the internal framework is crunching. The digital offers from online chatbot to completely digital and automatic insurance application lines, holiday and further education offers have been created and are visibly used – but the processing afterwards is often still manual, manual, error-prone and in the worst case – not scalable. At least not to the same extent as demand is developing. Therefore, it is urgently necessary, and many companies will continue to pursue this topic in the coming years, to dismantle internal monolithic IT structures and silos, to convert entire company divisions to service-based transparent and permeable architectures, and to take employees along in the process. Thus, it is not only a trend to become agile internally as a company, but also a duty. Anyone who does not convert their company internally to microservices (in many respects) will lose the competition in the medium term – because the speed and frequency of adaptation of business models and processes are more obvious than yes.

Further tech trends will follow shortly. Our previous year's prediction: Tech Trends 2020.

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Burkhard Richter
director digital consulting