The mobility ecosystems of tomorrow

Wie geht es jetzt weiter?

 

Ihr Kontakt bei diconium

Cam Boi Duong
associate management consultant

Wie geht es jetzt weiter?

 

Ihr Kontakt bei diconium

Stephan Ahrweiler
senior manager

Carmaker, what's your role?

Manufacturers become service providers. A prominent example of this is Spotify. The world‘s largest music streaming provider in terms of market share revolutionized the music industry in 2008 by introducing a new business model based on streaming songs rather than buying them (Spiegel 2019, Statista 2019). In other words, Spotify transformed the perception of music as a product to be purchased, for example in the form of a CD or an MP3 file, into that of a service, streaming music.

In the automotive industry, the service (mobility) versus the product (vehicle) is becoming increasingly important.

According to a forecast by McKinsey, sales of on-demand mobility services and data-based services in the automotive industry will increase from 30 billion US dollars in 2015 to 1.5 trillion US dollars in 2030. As a result, the share of these services in total industry sales – including traditional vehicle sales and after-sales services – will increase from 0.8 to 22 percent.

Considering the opportunities for new sources of income, leading German automotive corporations are increasingly investing in the development of mobility ecosystems – service ecosystems with mobility as a central service. „Volkswagen We“, „Mercedes me“ or „Audi connect“, for example, offer end users a seamlessly integrated experience of as many services as possible from a single brand.

Following the right strategy by building your own ecosystem is increasingly becoming a prerequisite for future market competitiveness. But of what does a mobility ecosystem consist of?

 

Download the whitepaper

digitale geschaeftsmodelle automobilhersteller | whitepaper | diconium

The mobility ecosystems of tomorrow

Content of the whitepaper

  1. Manufacturers become service providers
  2. What does a mobility ecosystem consist of?
    End user
    Platform
    System partners
    Complementary
  3. How will mobility ecosystems develop in the future?
    We identified four central development trends for the ecosystems of German car manufacturers.

Download the whitepaper

Thank you for your interest in our whitepaper. Please enter your name and e-mail address so that we can send you the document.

Declaration of consent for the collection of personal data

What's next?

Wie geht es jetzt weiter?

 

Ihr Kontakt bei diconium

Cam Boi Duong
associate management consultant

Wie geht es jetzt weiter?

 

Ihr Kontakt bei diconium

Stephan Ahrweiler
senior manager

Das sind wir

Seit 1995 unterstützen wir Branchenführer wie VW, Mercedes-Benz, Bosch, Kodak Alaris oder Sick dabei, das Potenzial der digitalen Transformation zu nutzen und Millionen von Kunden außergewöhnliche Erfahrungen zu bieten. Als starker Partner begleiten wir Unternehmen durch den gesamten Prozess der Digitalisierung: Von Innovation & Strategy, UX, Data & AI, Commerce und Technology bis hin zum Aufbau digitaler Einheiten.

Einer für alle, alle für einen! Über 1000  Kolleginnen und Kollegen betreuen unsere Kunden von weltweit elf Standorten aus: Stuttgart, Berlin, Hamburg und Karlsruhe sowie Bangalore, Detroit, Peking, Lissabon, London, San José und VaE. Was uns vereint? Der Mut, neue Wege zu gehen, gegenseitige Achtsamkeit, Teamwork und der Wille, nachhaltig etwas zu verändern.