Alexandra Mennes: Why has diconium become a partner of Microsoft?
Markus Böhm: For us, Microsoft is not the extended workbench, but the extension of our service portfolio. In terms of infrastructure, when we talk about the Azure Cloud.
Mennes: Which topic has particularly great potential in this cooperation?
Böhm: I'm thinking about the Internet of Things. More than 400 employees work on this topic in our Indian branch alone. And rightly so! Because IoT is attractive for almost all companies - even in retail commerce. And ultimately also in the area of AI, where it is about integrating Microsoft's Cognitive Services and leveraging your expertise.
Mennes: What do you think the customer gets from our partnership?
Böhm: Through our close partnership we have a much better and faster access to your expertise. The magic word here is Go-to-Market. You are also ideally positioned globally. diconium is also becoming more and more international, as are our customers. Having accelerated access to this makes a clear added value for the customer.
Mennes: I see another advantage. Many companies have a knot in the C-Level area. On the one hand there is IT, which is stepping on the brakes a bit. On the other side there is the CDO or CMO who has to drive the digital transformation. Together we can manage to solve the problem for the customer. So that they can move forward in their transformation - at the right speed.
Böhm: For us, transformation is also not just technology. There are three factors: One is people culture - in other words, a clear change in mindset. Then there is the issue of processes. And the third factor is IT. Many customers try to beat or solve this issue with IT. And they think: Okay, if I go to the cloud, I've already taken a step towards digitalization. That's certainly a step in the right direction, yes, but it's not the full one.