A couple of years ago, platform business models emerged as a hot topic across industries. Since the rise of tech companies such as Uber and Airbnb, or even more prominently Facebook, Amazon, Alibaba and alike, platforms are regarded as the central hub for services. Due to the combination of different trends based on the growing potential of technologies and changed customer expectations, a new opportunity to bind both users and partners to the company is created. But what lies behind the buzzword platform? And what makes them so successful and a threat to incumbents?
During our work in the last years, we have experienced a growing interest of diverse clients in the potential of platforms as the new grail of business. We also see many misconceptions about their definitions, characteristics, and abilities. With this paper, we want to give incumbents, intrapreneurs as well as entrepreneurs, and everyone interested in platforms a basic introduction.
The paper reflects our experiences as strategic advisors and digital enthusiasts, the work and thoughts of some smart people in the global platform landscape like writers, founders, and fellow digital enthusiasts.
Thank you for your interest in our whitepaper "A world of platform business". Please enter your name and e-mail address so that we can send you the document.