About Us

Jasmin Eichler

Group CEO

Jasmin Eichler is the Group CEO of diconium. In her role, she is responsible for shaping the future of the company by expanding the current business and continuously growing the company’s global footprint. With nearly 20 years of professional experience, Jasmin has a strong background in both the automotive and software industries. Before joining diconium, she held various senior management positions at Mercedes, SAP, and Roland Berger.

Anja Hendel

managing director diconium

Anja Hendel is Managing Director at the diconium Group. Anja has been a member of the management board since the beginning of 2020 and is driving the entire group forward together with Daniel and Sebastian. As an expert on innovations in the field of mobility, she plays a key role in driving forward the development of sustainable innovations for the Volkswagen subsidiary diconium. Before joining diconium, the business informatics graduate led the international team at the Porsche Digital Lab in Berlin for more than two years. Anja previously worked for the European pharmaceutical wholesaler Celesio AG and the IT consulting company Capgemini.

Daniel Rebhorn

co-founder/managing director diconium

Daniel Rebhorn is Co-Founder and Managing Director of the diconium Group. In this position, he is responsible for portfolio management and corporate strategy and has central operational responsibility. He is also Chairman of the Indian diconium company Embitel. The proven strategist and online expert has been working intensively on the topic of digitalization for over 30 years. Early on in his career, Daniel worked as a freelance software developer and IT consultant for various companies. Today, he is mainly concerned with what his customers can expect in the comprehensively digitalized future and what impact new technologies and business models will have on companies.

Florian Riedl

managing director diconium digital solutions

Florian Riedl has been Managing Director of diconium digital solutions since May 2024. In his role, he is responsible for the strategic and operational management of the business unit, focusing on developing digital, client-centric solutions. With his many years of experience in the digital sector, Florian drives the strategic growth of diconium digital solutions. Before joining diconium, he successfully led the digital transformation of the SMO (Sales, Marketing & Operations) business unit at EnBW Energie Baden-Württemberg AG. Prior to his time at EnBW, he was responsible for the digital and omnichannel division at Vodafone in Germany and held various positions within the Vodafone Group.

Swantje Kowarsch

managing director diconium data

Swantje Kowarsch is Managing Director of diconium data, the partner for the service areas Smart Content & Campaign, Personalization & Analytics as well as Data Sciences & AI. With over 18 years of international experience in brand and sales strategy as well as in the conception and scaling of digital products, Swantje has realized successful projects in data-driven corporate management at Porsche and Audi, among others. Before joining diconium, the social and business communication expert headed the Performance Marketing & Data department at Audi Business Innovation and was responsible for the international product development and customer experience of digital mobility services.

Michael Achatz

managing director diconium auto

Michael Achatz is Managing Director of diconium auto. He is responsible for the business relating to software and security solutions for the mobility industry. He successfully helped build up diconium auto. The team of over 100 specialists from cybersecurity, functional safety and infotainment to autonomous driving is growing continuously. He started working at diconium back in 2016, most recently as Senior Director Embitel. Prior to that, he managed the launch and operations of diconium42 and its successful integration into CARIAD. The experienced developer began his career as a software engineer at Deutsche Post.

Steffen Belitz

managing director diconium Portugal, unipessoal Lda.

Steffen Belitz is Managing Director of diconium Portugal and manages the business in Porto and Lisbon.

With his many years of digital expertise, Steffen has been steadily driving diconium's growth in Portugal and Southern Europe for many years.

Prior to his appointment as Managing Director, he held various positions within the diconium group for over five years - from Director Operations at diconium marketing and ro11 to Partner Manager and Director at dmc digital media center. In 2007, Belitz founded the shopping community edelight, which was acquired by Burda in 2013.

Stephan Ahrweiler

managing director diconium strategy

Stephan Ahrweiler has been Managing Director of diconium strategy since July 2024. Together with more than 100 dedicated consultants, his team advises clients on strategic, organizational, and growth topics, offering a portfolio that includes digital sales solutions, AI transformation, and software defined products. Prior to his role as Managing Director, Stephan had already been working for diconium strategy since 2016, most recently as a Senior Partner.

His professional background is in strategy and business consulting, (re-)organization, and corporate development, with a strong focus on digitization and its impact on established companies. He has advised a variety of medium and large-sized companies, including Volkswagen, CARIAD, Mercedes Benz, Stihl, Telefónica, and 1&1.

Before joining diconium, Stephan founded and established digital units and launched digital products during the early days of apps. His passion for digitalization goes back to the 1990s when he assembled his own computers.

Tobias Margarit

managing director diconium romania S.R.L. / evangelist data science

Tobias Margarit is Managing Director of diconium in Romania. Product engineering, Data & AI and Cyber Security are driving Tobi’s professional career like every first day since 2004. As IT & Data forensic leader he set-up several data & tech organizations like diconium data GmbH, Digital Business at Audi AG, and Business Intelligence at FAW-VW successfully.

As a cultural scientist, he enriches his tech leader expertise in diverse hemispheres: China at Audi, US at Porsche, Netherlands and Latin America during academia. And today, Romania – the tech heart of Eastern Europe.

Together with 120 techies from product engineering, cloud infrastructure, artificial intelligence, and cyber security he is very passioned about the symbiosis of hardware and software engineering in several industries – be it the software-defined vehicle in mobility, smart factories in industry, predictive retailing, or dynamic pricing in finance.

Roland Oberdorfer

managing director diconium US

Roland Oberdorfer is Managing Director of diconium US and heads up the US business in San José (Silicon Valley). Before joining diconium, the experienced digital expert founded his own digital consulting company SiteOlytics, which was acquired by diconium in 2017. Previously, the computer science graduate was Chief Architect and USA Country Manager at SP eCommerce, CTO at Infospace and General Manager for Web and E-Commerce at NVIDIA.

Boris Wolter

managing director diconium US

Boris Wolter is Managing Director of diconium US and building the US business in Reston, Virginia. Boris Wolter has been with diconium since 2017. During this time, he has held various management positions and gained extensive management experience. He worked insales at diconium digital solutions and as part of the management team at diconium data, where he was significantly involved in the development and expansion of an international organization with over 200 employees at 6 locations throughout Europe. Before joining diconium, the law graduate held various management positions at companies such as Carracta, PayPal, Landau Media and IQPC.

Terry Gu

managing director
diconium Consulting (Beijing) Co., Ltd.

Terry Gu is Managing Director of diconium China, overseeing business operations in Beijing. With a rich background of over 18 years in professional consulting, he has worked with prestigious companies like BCG, Roland Berger, Daimler, and Deloitte. Terry is a true pioneer in the fields of digital transformation and innovation of organizations. His responsibilities comprise the ongoing development of the diconium presence in Beijing and the expansion of the service portfolio in China covering strategy, transformation, vehicle software architecture, and Data & AI. Additionally, Terry is at the forefront of establishing diconium locations in Shanghai and Hefei. Serving as a key liaison, he acts as the pivotal bridge between China and the global arena, facilitating the digital growth of diconium clients.

Ralph Philipp Reth

managing director diconium strategy & diconium Consulting (Beijing) Co., Ltd.

Philipp Reth has been Managing Director of diconium China since May 2024, co-leading business operations in Beijing. His focus is on collaborating with the Volkswagen Group in China, as well as expanding existing client relationships and acquiring new clients. He is also responsible for growing the diconium partner network in China.

Since July 2024, Philipp has taken over the co-leadership of diconium strategy as Managing Director.

Before his appointment as Managing Director for the Chinese market at diconium, Philipp Reth was Head of Volkswagen Group Mobility at Volkswagen AG. Prior to that, he founded the car-sharing service WeShare and managed the business as CEO until its sale to Miles. He also held various management positions at Door2Door, Arriva Group, and Deutsche Bahn.

Rafael Barbosa

managing director diconium Portugal unipessoal Lda

Rafael Barbosa is the Managing Director of diconium Portugal, overseeing the company’s delivery operations in Lisbon and Porto. With over 15 years of experience in the IT industry, he has a strong technical foundation and a proven track record of delivering high-impact digital transformation projects across Europe, the Middle East, and Africa. Since joining diconium in 2019 as Director of Software Engineering, Rafael contributed to growing the Portuguese team from 20 to over 200 people, enhancing diconium Portugal's focus on project execution and technical excellence.

Sharad Bairath

managing partner and CEO Embitel

Sharad Bairathi is the Managing Partner and CEO of Embitel. He has been leading Embitel through operational excellence, innovation and strategic execution. An MBA from the London Business School, Electronics Graduate from VNIT, he also holds a post graduate degree in Information Systems from SPJIMR. Sharad has served as the head of business operations in the US and Europe for a leading IT firm before venturing out to create Embitel.