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Expansion of management team

diconium strengthens its management team and appoints Florian Riedl to the management board

Stuttgart / Germany, May 2, 2024

diconium, the partner for digital growth along the entire value chain, has appointed digital expert Florian Riedl to its management board. In his new role as managing director, he will take over the strategic and operational responsibility for diconium digital solutions and actively contribute to the international expansion of the largest German business unit. With his many years of experience in the digital sector, he drives forward the transformation of the business unit, focusing on the development of digital, client-centric solutions.

„We are currently undergoing a fundamental technological upheaval, probably the most significant in 25 years. AI is an absolute game changer,” says Florian Riedl. Together with the team, my goal is to leverage this potential and set the course for continuous growth. Consistent client focus, technological innovation, and high-performance products form the basis for supporting our clients in their digital transformation. I am delighted to shape this path together with great colleagues at diconium. 

“With his profound expertise in the digital sector and his strategic vision of innovation and customer excellence, Flo is a valuable addition to our management team,” says Anja Hendel, Managing Director of the diconium Group. “With his many years of experience, he is very familiar with the complex requirements that a digital transformation can pose for our clients. He will therefore play a key role at diconium in developing digital, client-centric solutions. Also, he will actively contribute to further strengthening our position in the market.”

Prior to his appointment to the management board of diconium, Florian Riedl (51) led the digital transformation of the SMO (Sales, Marketing & Operations) business unit at EnBW Energie Baden-Württemberg AG, where he was most recently Senior Vice President Digital Capabilities and Customer Processes. Before joining EnBW, he was Head of Digital and Omnichannel at Vodafone in Germany and held various positions within the Vodafone Group.


Florian Riedl, managing director, diconium digital solutions

About diconium

diconium, a subsidiary of the Volkswagen Group, is the partner for digital growth along the entire value chain. We build strategies, develop commerce platforms, and give you access to data-driven intelligence.  

Rooted in commerce, grown in digital transformation – diconium is just as integrated into the digital sales of STIHL as it is in the Volkswagen ID.4’s software, Bechtle’s brand platform or Coop’s and Trumpf’s online shops. We can guarantee this with more than 2,000 employees in interdisciplinary teams of consultants, data experts, and software developers across 15 locations in Europe, North America, and Asia. 

Press contact

Barbara Skrodzki
senior director marketing


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