How will digital trends and technologies change customer expectations in the future? How should business models change? How should the digital mission look like?

What is the perfect customer experience? What distinguishes the perfect customer journey? How will we design user interfaces in the future?

How can data be used profitably? How much potential does artificial intelligence have? How can artificial intelligence be combined with deep learning?

How much shop and how much platform makes sense? Is the own marketplace the solution? Is the app always the best mobile solution, or are there other ways to practice mobile commerce?

How should digital infrastructure and platforms be built? Which new technologies and frameworks are currently being developed? Which are hype, which are compulsory?

Which is the right approach for companies in the digital world? How much digital transformation makes sense? When do companies need partners?