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Our latest
thoughts & inspiration

Welcome to our blog. A place where we explore the future and explore the most exciting developments in the digital world. We covers topics that move us, inspire us and make us curious. Have fun and be inspired while reading!

Our latest blog posts
You build it, you run it – and you kill it: a new approach in the digital age
You build it, you run it – and you kill it: a new approach in the digital age

The evolution of a principle

Content Revolution Workshop: How Bosch Rexroth empowers its international marketing team with key AI knowledge
Content Revolution Workshop: How Bosch Rexroth empowers its international marketing team with key AI knowledge

Since ChatGPT came onto the scene, generative AI has become a hot topic. It's...

CRM, AI and data in focus: our highlights from the Salesforce World Tour 2024 in Munich
CRM, AI and data in focus: our highlights from the Salesforce World Tour 2024 in Munich

As a longstanding Salesforce partner, we were of course also present at the...

Salesforce
Sustainable Platform Strategies in Digital Commerce – Recap Commerce Masters 2023
Sustainable Platform Strategies in Digital Commerce – Recap Commerce Masters 2023

Changing customer expectations and rapid digitalization push companies to...

Data & AI in B2B Commerce – Recap Commerce Masters 2023
Data & AI in B2B Commerce – Recap Commerce Masters 2023

AI-supported data use is no longer just hype, but a real game changer that...

How marketers are driving their campaigns and teams forward with generative AI
How marketers are driving their campaigns and teams forward with generative AI

If you look at the stylistic quality of ChatGPT's texts or the photorealistic...

AI
Are they balancing social, ecological, and economic sustainability? The Conscious Commerce Circles from diconium help to master this balancing act.
Are they balancing social, ecological, and economic sustainability? The Conscious Commerce Circles from diconium help to master this balancing act.

Mastering Service Channels with Salesforce Service Cloud
Mastering Service Channels with Salesforce Service Cloud

The goal of the Salesforce Service Cloud is to provide service to all...

Transformation Salesforce
From Assignment Rules to Einstein: A Comprehensive Guide to Case Routing with Salesforce
From Assignment Rules to Einstein: A Comprehensive Guide to Case Routing with Salesforce

Customer Service is easier, faster and better with automation tools. Case...

Transformation Salesforce
Cross-company data ecosystems – what is the potential behind them?
Cross-company data ecosystems – what is the potential behind them?

The entire industry is talking about Gaia-X, Catena-X and Manufacturing-X....

Data
Trustworthy AI: AI success based on trust
Trustworthy AI: AI success based on trust

AI
Decoding AI: Unveiling the Pillars of Artificial Intelligence
Decoding AI: Unveiling the Pillars of Artificial Intelligence

Knowing the basics of AI is important to make the most of its capabilities in...

Agile organizations: How companies can become agile through effective organizational design
Agile organizations: How companies can become agile through effective organizational design

Transformation
diconium survey: How companies use their data as an opportunity
diconium survey: How companies use their data as an opportunity

In our diconium survey , we joined with Statista to ask around 150 CIOs and...

Data
Post Cookie Era: How Marketing Managers Can Find and Use Valuable Data in the Company
Post Cookie Era: How Marketing Managers Can Find and Use Valuable Data in the Company

The post-cookie era The window is closing. So far, so-called 3rd party...

Data
Customer Data Record: Which customer data you require in marketing
Customer Data Record: Which customer data you require in marketing

Customer data is like Lego, the colorful plastic bricks with which entire...

Data
Data Clean Room: Data security and better marketing results
Data Clean Room: Data security and better marketing results

Valuable things belong in a safe for safekeeping. And not only in a bank but...

Data
Autonomous Commerce: The Smart AI Future of B2B Online Commerce
Autonomous Commerce: The Smart AI Future of B2B Online Commerce

Whether in industry publications or among insiders, Autonomous Commerce is...

AI
How the full potential of digital transformation is realized
How the full potential of digital transformation is realized

In a recent survey, Statista asked around 150 CIOs and CTOs about their...

Transformation Interview

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applydata by diconium

The blog from our data team

But we don’t just do cool things, we also want to talk about them. We understand how to communicate complex issues in a simple way. That’s why we created applydata, a tech blog from our brightest minds. We share hacks, tips, and deeper insights into the world of data – Artificial Intelligence, Data Analytics, Data Architecture and many more.

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