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Welcome to our blog. A place where we explore the future and explore the most exciting developments in the digital world. We covers topics that move us, inspire us and make us curious. Have fun and be inspired while reading!
Our latest blog posts
![The disruptive potential of the platform economy: How hardware companies can drive growth through platform business models](https://diconium.com/hs-fs/hubfs/bild8.jpeg?width=600&height=338&name=bild8.jpeg)
The disruptive potential of the platform economy: How hardware companies can drive growth through platform business models
![JAM SESS10N - AI EDITION: How AI is changing value creation in digital commerce](https://diconium.com/hs-fs/hubfs/abs_001.jpg?width=600&height=338&name=abs_001.jpg)
JAM SESS10N - AI EDITION: How AI is changing value creation in digital commerce
The AI revolution has already begun in digital commerce. From content...
![Data management: How companies can better use their data with a decentralized approach](https://diconium.com/hs-fs/hubfs/fddfgbcvb.jpg?width=600&height=338&name=fddfgbcvb.jpg)
Data management: How companies can better use their data with a decentralized approach
Please let's stop talking about data as the “new oil”. The industry has...
![How data culture prepares your organization for AI success](https://diconium.com/hs-fs/hubfs/abs_006.jpg?width=600&height=338&name=abs_006.jpg)
How data culture prepares your organization for AI success
Artificial Intelligence (AI) requires well-structured data management....
![The EU Data Act explained: rights, obligations and challenges for data holders and manufacturers](https://diconium.com/hs-fs/hubfs/Artboard%201%201.png?width=600&height=338&name=Artboard%201%201.png)
The EU Data Act explained: rights, obligations and challenges for data holders and manufacturers
![Consumer-to-Manufacturer (C2M) Models: Is Temu Changing B2C Digital Commerce?](https://diconium.com/hs-fs/hubfs/temu_002.jpg?width=600&height=338&name=temu_002.jpg)
Consumer-to-Manufacturer (C2M) Models: Is Temu Changing B2C Digital Commerce?
The launch of Temu by China's PDD Holding in 2022 is significant for the...
![How AI is transforming content management](https://diconium.com/hs-fs/hubfs/ai_004.jpg?width=600&height=338&name=ai_004.jpg)
How AI is transforming content management
Consumers expect more and more content online that entertains them and brings...
![You build it, you run it – and you kill it: a new approach in the digital age](https://diconium.com/hs-fs/hubfs/cover_005.jpg?width=600&height=338&name=cover_005.jpg)
You build it, you run it – and you kill it: a new approach in the digital age
The evolution of a principle
![Content Revolution Workshop: How Bosch Rexroth empowers its international marketing team with key AI knowledge](https://diconium.com/hs-fs/hubfs/%C3%96ffnen-%281%29-%281%29%201.jpg?width=600&height=338&name=%C3%96ffnen-%281%29-%281%29%201.jpg)
Content Revolution Workshop: How Bosch Rexroth empowers its international marketing team with key AI knowledge
Since ChatGPT came onto the scene, generative AI has become a hot topic. It's...
![CRM, AI and data in focus: our highlights from the Salesforce World Tour 2024 in Munich](https://diconium.com/hs-fs/hubfs/wt24-munich-gallery-img4.webp?width=600&height=338&name=wt24-munich-gallery-img4.webp)
CRM, AI and data in focus: our highlights from the Salesforce World Tour 2024 in Munich
As a longstanding Salesforce partner, we were of course also present at the...
![Sustainable Platform Strategies in Digital Commerce – Recap Commerce Masters 2023](https://diconium.com/hs-fs/hubfs/Commerce%20Masters%202023/bild6neu%20%281%29.jpg?width=600&height=338&name=bild6neu%20%281%29.jpg)
Sustainable Platform Strategies in Digital Commerce – Recap Commerce Masters 2023
Changing customer expectations and rapid digitalization push companies to...
![Data & AI in B2B Commerce – Recap Commerce Masters 2023](https://diconium.com/hs-fs/hubfs/Commerce%20Masters%202023/DSC06469-1.jpg?width=600&height=338&name=DSC06469-1.jpg)
Data & AI in B2B Commerce – Recap Commerce Masters 2023
AI-supported data use is no longer just hype, but a real game changer that...
![How marketers are driving their campaigns and teams forward with generative AI](https://diconium.com/hs-fs/hubfs/g_01%20%288%29.png?width=600&height=338&name=g_01%20%288%29.png)
How marketers are driving their campaigns and teams forward with generative AI
If you look at the stylistic quality of ChatGPT's texts or the photorealistic...
![Are they balancing social, ecological, and economic sustainability? The Conscious Commerce Circles from diconium help to master this balancing act.](https://diconium.com/hs-fs/hubfs/01_a%201.jpg?width=600&height=338&name=01_a%201.jpg)
Are they balancing social, ecological, and economic sustainability? The Conscious Commerce Circles from diconium help to master this balancing act.
![Mastering Service Channels with Salesforce Service Cloud](https://diconium.com/hs-fs/hubfs/04_04%201%20%281%29.png?width=600&height=338&name=04_04%201%20%281%29.png)
Mastering Service Channels with Salesforce Service Cloud
The goal of the Salesforce Service Cloud is to provide service to all...
![From Assignment Rules to Einstein: A Comprehensive Guide to Case Routing with Salesforce](https://diconium.com/hs-fs/hubfs/%C3%96ffnen-%281%29-%281%29.jpg?width=600&height=338&name=%C3%96ffnen-%281%29-%281%29.jpg)
From Assignment Rules to Einstein: A Comprehensive Guide to Case Routing with Salesforce
Customer Service is easier, faster and better with automation tools. Case...
![Cross-company data ecosystems – what is the potential behind them?](https://diconium.com/hs-fs/hubfs/MicrosoftTeams-image%20%2843%29.png?width=600&height=338&name=MicrosoftTeams-image%20%2843%29.png)
Cross-company data ecosystems – what is the potential behind them?
The entire industry is talking about Gaia-X, Catena-X and Manufacturing-X....
![Trustworthy AI: AI success based on trust](https://diconium.com/hs-fs/hubfs/MicrosoftTeams-image%20%2844%29.png?width=600&height=338&name=MicrosoftTeams-image%20%2844%29.png)
![Decoding AI: Unveiling the Pillars of Artificial Intelligence](https://diconium.com/hs-fs/hubfs/Website%20Relaunch%20-%20Services/GettyImages-1467897872.jpg?width=600&height=338&name=GettyImages-1467897872.jpg)
Decoding AI: Unveiling the Pillars of Artificial Intelligence
Knowing the basics of AI is important to make the most of its capabilities in...
![Agile organizations: How companies can become agile through effective organizational design](https://diconium.com/hs-fs/hubfs/Agility/Agilit%C3%A4t%20HeaderBild.jpeg?width=600&height=338&name=Agilit%C3%A4t%20HeaderBild.jpeg)
Agile organizations: How companies can become agile through effective organizational design
![diconium survey: How companies use their data as an opportunity](https://diconium.com/hs-fs/hubfs/06_09_22_Future%20Trends%20Report%20Ex%20Summary/future_trendreport_landingpage_datamesh.jpg?width=600&height=338&name=future_trendreport_landingpage_datamesh.jpg)
diconium survey: How companies use their data as an opportunity
In our diconium survey , we joined with Statista to ask around 150 CIOs and...
![Post Cookie Era: How Marketing Managers Can Find and Use Valuable Data in the Company](https://diconium.com/hs-fs/hubfs/Website%20Relaunch%20-%20Services/abstract/image%20141-1.png?width=600&height=338&name=image%20141-1.png)
Post Cookie Era: How Marketing Managers Can Find and Use Valuable Data in the Company
The post-cookie era The window is closing. So far, so-called 3rd party...
![Customer Data Record: Which customer data you require in marketing](https://diconium.com/hs-fs/hubfs/Firefly%20artifical%20intelligence%20abstract%20image%2060821-2%201-1-1.png?width=600&height=338&name=Firefly%20artifical%20intelligence%20abstract%20image%2060821-2%201-1-1.png)
Customer Data Record: Which customer data you require in marketing
Customer data is like Lego, the colorful plastic bricks with which entire...
![Data Clean Room: Data security and better marketing results](https://diconium.com/hs-fs/hubfs/Data%20Cleanroom/HeaderBanner_Data%20Cleanrooms.png?width=600&height=338&name=HeaderBanner_Data%20Cleanrooms.png)
Data Clean Room: Data security and better marketing results
Valuable things belong in a safe for safekeeping. And not only in a bank but...
![Autonomous Commerce: The Smart AI Future of B2B Online Commerce](https://diconium.com/hs-fs/hubfs/Website%20Relaunch%20-%20Services/abstract/replicate-prediction-mam5nxrbqax634ecf6huwvhwki-1.png?width=600&height=338&name=replicate-prediction-mam5nxrbqax634ecf6huwvhwki-1.png)
Autonomous Commerce: The Smart AI Future of B2B Online Commerce
Whether in industry publications or among insiders, Autonomous Commerce is...
![How the full potential of digital transformation is realized](https://diconium.com/hs-fs/hubfs/Website%20Relaunch%20-%20Services/abstract/image%20136-1.png?width=600&height=338&name=image%20136-1.png)
How the full potential of digital transformation is realized
In a recent survey, Statista asked around 150 CIOs and CTOs about their...
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The blog from our data team
But we don’t just do cool things, we also want to talk about them. We understand how to communicate complex issues in a simple way. That’s why we created applydata, a tech blog from our brightest minds. We share hacks, tips, and deeper insights into the world of data – Artificial Intelligence, Data Analytics, Data Architecture and many more.
![diconium_applydata](https://diconium.com/hs-fs/hubfs/RELAUNCH_ALL_IMAGES/website/05.02.blogs.de%2Ben/diconium_applydata.webp?width=1000&height=260&name=diconium_applydata.webp)