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Updates from China

diconium strengthens its presence in China with the experienced management duo Philipp Reth and Terry Gu

Stuttgart / Beijing, June 4, 2024

diconium, the partner for digital growth along the entire value chain, is further expanding its business activities in China by engaging the experienced digital experts Philipp Reth and Terry Gu as Managing Directors. The leadership duo will be responsible for both strategic and operational business in China, actively driving the digital growth of diconium’s clients in China and beyond. 

Since last year, diconium has been expanding its market presence in China. The company supports clients across various industries in their digital transformations. The focus is on strategy development, organizational transformation, product innovation, and market- and industry-specific insights.  

“I am very excited to take on the role as a Managing Director at diconium and to lead our business in China, a key market for the digital transformation of the automotive industry," says Philipp Reth, Managing Director, diconium China. “Our goal is to drive diconium's business growth, support our clients' digital ambitions, and share our insights gained in China with our markets in Europe, North America, and India,” he further explains. 

Terry Gu, Managing Director, diconium China, sees China as a very dynamic market with great potential: “I look forward to working with Philipp to ensure that diconium China is well-positioned to support our clients in this dynamic and highly competitive market. Our local team enables us to create even greater value for our clients – locally and globally.” He adds: “We are proactively increasing our presence by expanding our client and business relationships across industry boundaries. At the same time, we are supporting their expansion efforts by leveraging diconium's global network.” 

Before Philipp Reth (48) joined diconium, he held various leadership positions at Volkswagen, WeShare, Door2Door, Arriva Group, and Deutsche Bahn, among others. Terry Gu (45) also has extensive management experience and held various management positions at BCG, Roland Berger, Daimler, and Deloitte before his appointment as Managing Director. 

With Reth and Gu, diconium builds on years of experience in digital transformation and innovation, particularly in the automotive industry, to further drive the growth and success of diconium China and its clients both locally and globally. 

Philipp Reth
managing director diconium Consulting (Beijing) Co., Ltd.

Terry Gu
managing director diconium Consulting (Beijing) Co., Ltd.

About diconium

diconium is the partner for digital growth along the entire value chain. We build strategies, develop commerce platforms, and give you access to data-driven intelligence.   

Rooted in commerce, grown in digital transformation – diconium is just as integrated into the digital sales of STIHL as it is in the Volkswagen ID.4’s software, Bechtle’s brand platform or Coop’s and Trumpf’s online shops. We can guarantee this with more than 2,000 employees in interdisciplinary teams of consultants, data experts, and software developers across 15 locations in Europe, North America, and Asia.

Further information can be found at 

Press contact

Barbara Skrodzki
senior director marketing


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