Our story

01

Task

The aim of the cooperation was to address new target groups and at the same time to retain customers loyal to the automobile brand. To this end, new sales channels and digital portals were to be developed as points of contact for the brand. The focus was on barrier-free access for customers, intuitive operation of the individual services and ultimately the generation of sales through added value - while maintaining the corporate identity in all markets and platforms. 

02

The Challenge

The developers at diconium found a diversified, naturally grown service infrastructure that needed to be standardized step by step. To do this, they had to adapt various offers from different sectors and countries technically and creatively and integrate them into the newly developed commerce platform. Afterwards, the customer's services were scaled for the global markets.   

03

Our Solution

Commerce Plattform

diconium developed a comprehensive e-commerce solution for the online sale of products and services such as a new and used vehicle portal, as well as stores for vehicle parts, accessories and other product groups. The core of the platform: the mobile offers subsumed under a separate umbrella brand, with which the car manufacturer opens the door to an intelligently connected world in which the vehicle actively supports the driver. The driver determines which services are activated or deactivated via the portal developed by diconium. There are numerous brand and third-party services such as localization services and status displays, personal concierge services or a remote park pilot. Customers can activate these services at any time and from any place. 

04

Successes

With the commerce platform and further services diconium has consolidated the offers of the car manufacturer, made them easily accessible and added the possibility of additional paid instant offers. The unified CI guarantees the recognition value across national borders.