At a glance
Client: A worldwide leading automotive manufacturer
Technology: SAP Hybris/Commerce Cloud, Adobe Experience Manager (AEM), Adobe Analytics, AWS
The Digital Commerce Platform (DCP) for a leading global automotive brand bundles sales and service channels; additional digital solutions improve the customer experience.
The developers at diconium found a diversified, naturally grown service infrastructure that needed to be standardized step by step. To do this, they had to adapt various offers from different sectors and countries technically and creatively and integrate them into the newly developed commerce platform. Afterwards, the customer's services were scaled for the global markets.
Further service developmentsWith an award-winning digital experience, customers can further individualize their dream car while waiting for delivery, receive suitable additional offers, follow the creation of the ordered vehicle in the factory in real time and immerse themselves deeply in the brand world. The Adobe Experience Manager serves as the technological basis. diconium migrated the manufacturer's entry portal to AEM and further developed the site. This included the implementation of new features based on the IBM WebSphere Portal. True to the motto "You say when - we say yes", diconium developed a booking tool that enables appointments to be made with respective service partners. Free appointments are displayed via a calendar and can be arranged at the push of a button. The app was developed with a focus on customer experience and performance.
Successful innovations always focus on the needs and habits of the user. To enable your company to work user-centered, diconium analyzes the expectations of your future customers, formulates design recommendations and defines an implementation roadmap that adapts to the individual requirements of your company.
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