As part of an appearance at the 2024 Trade Fair in Greece, the added value and scientifically proven regenerative effect of the biostimulant Radiesse were to be conveyed in a completely new way—through an immersive VR experience with the Apple Vision Pro, allowing trade visitors from the field of aesthetic medicine to experience it firsthand.

The key challenge: Apple's new VR headset was not yet available on the European market at the time. This meant that one of the first apps in Europe had to be developed and implemented for this new hardware.

With a customized app for the Apple Vision Pro, we developed an innovative solution that showcases Radiesse in an immersive VR experience. The integrated 360° video serves as the centerpiece, allowing users to explore the biostimulant’s mode of action in depth.

Additionally, a 3D video was created for the product website and mobile devices, making the experience accessible even without Apple Vision Pro. A user-friendly menu enables the selection of different products within the app (with further integrations already planned), while detailed descriptions and before/after images further illustrate the biostimulant’s effects.

The app was developed iteratively and entirely in-house by our experts — from web design and development to storytelling, 3D modeling, video animation, and audio production.

The new Apple Vision Pro app takes the customer's product communication to a whole new dimension. Thanks to the immersive VR experience, potential customers can now experience the effects of the biostimulant up close. At the Greek Trade Fair, it created an impressive product experience that attracted maximum attention and great enthusiasm among trade visitors. In addition, the customer was able to showcase its innovative strength and achieve additional brand recognition.

The next steps for further utilizing VR's potential are already being developed.

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Axel Wetten

senior business development manager

+49 711 2992-0

contact@diconium.com

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