OUR STORY

02

Challenge

The administration of multiple platforms across various markets increasingly caused data quality issues due to the significantly expanded infrastructure. Consequently, the automotive manufacturer was no longer fully able to utilize the available data to support business growth.

03

Solutions

Development of a holistic web tracking approach across markets and platforms, paired with the creation of a scalable infrastructure and centralized dashboard.

Within just three sprints, diconium restructured the existing data and created a scalable data model that effectively maps business processes. The existing code was integrated, and challenges related to data quality and pipeline reliability, caused by technical debt, were resolved. Using Continuous Integration and Delivery, new data sources and requirements were seamlessly incorporated, and new data products were built within the Data Mesh framework. Legacy systems were fully migrated to the Amazon Web Services (AWS) infrastructure.

A newly designed dashboard improves usability and accelerates insights through optimized UX and interactive features.

With a "Win-as-a-team" mindset, market teams received training for a successful start with Adobe Analytics, enabling them to strategically utilize web analytics products.

04

Successes

With the development of a modern, customer-centric data collection and analysis process, the client now gains comprehensive insights into the usage and performance of their digital products.

Customer-focused touchpoints are measured using a data-driven approach across various markets and platforms, such as charging infrastructure, digital sales, in-car devices, and the customer base.

The new dashboard distribution strategy makes these insights accessible across the organization.

The total number of open tickets from employees was reduced – both through the optimized standard process and through smoother collaboration across team boundaries.