Success Stories

MANN + HUMMEL

Mann + Hummel

BRAND STRATEGY & CORPORATE WEBSITE

diconium repositioned the corporate brand of the world market leader Mann+Hummel in a holistic way - from brand strategy to the corporate website.

Customer Experience
Innovation & Strategy
Digital Sales
Digital Strategy

Our story

01

The Challenge

 

Making MANN+HUMMEL tangible as a unit for customers, employees and applicants.

02

Our Solution

 

diconium has bundled the know-how of all MANN+HUMMEL brands on one platform for filtration. The TYPO3-based website is tailored to the target groups: as informative as it is entertaining, and conveying the important corporate messages subtly but sustainably. Convenience features, such as the ability to bookmark articles or the display of the expected reading time, increase the length of stay. As a filtering metaphor, hashtags are used throughout the site to filter the site's stories. 

03

Successes

We provided holistic customer care, guiding our client from strategy to successful implementation. Our approach centered on target group-specific brand positioning with a clear focus on the customer. By developing a cohesive brand architecture that brought together both the corporate and product brands, we established a strong, unified identity. Through storytelling across multiple digital media, we brought the brand to life. This was further enhanced by comprehensive, search engine-optimized content that ensured maximum visibility. As a result, the brand essence became tangible on all levels, significantly strengthening the connection with the target audience.

mann-hummel-headquarter-ludwigsburg

ABOUT MANN + HUMMEL

Industry: Filtration

Business: B2B

Technology: TYPO3

Web: www.mann-hummel.com

With more than 20,000 employees, MANN+HUMMEL is the world market leader for filtration - with locations on every continent. The hidden champion combines the knowledge and experience of its employees with reliable technology and groundbreaking innovations. MANN+HUMMEL creates solutions for "clean air, clean water, clean mobility" and thus makes our world a little better every day - at least cleaner.

  • 4.8 billion € turnover (2022)
  • ~23,000 employees
  • > 80 sites worldwide
  • 73,000 products
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Axel Wetten

senior business development manager

Axel+Wetten

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