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Success Stories > Mann + Hummel

Mann + Hummel

At a glance

Industry: Filtration

Business: B2B

Technology: TYPO3



With more than 20,000 employees, MANN+HUMMEL is the world market leader for filtration - with locations on every continent. The hidden champion combines the knowledge and experience of its employees with reliable technology and groundbreaking innovations. MANN+HUMMEL creates solutions for "clean air, clean water, clean mobility" and thus makes our world a little better every day - at least cleaner.

  • 4.8 billion € turnover (2022)
  • ~23,000 employees
  • > 80 sites worldwide
  • 73,000 products

diconium repositioned the corporate brand of the world market leader Mann+Hummel in a holistic way - from brand strategy to the corporate website.


Our story


The Challenge
Making MANN+HUMMEL tangible as a unit for customers, employees and applicants.


Our solution

diconium has bundled the know-how of all MANN+HUMMEL brands on one platform for filtration. The TYPO3-based website is tailored to the target groups: as informative as it is entertaining, and conveying the important corporate messages subtly but sustainably. Convenience features, such as the ability to bookmark articles or the display of the expected reading time, increase the length of stay. As a filtering metaphor, hashtags are used throughout the site to filter the site's stories. 


Holistic customer care - from strategy to implementation
Target group-specific brand positioning with clear customer focus
Brand architecture brings corporate and product brand together
Storytelling across multiple digital media
Comprehensive, search engine-optimized content
The brand essence can be experienced on all levels

Expertises used

Customer Experience
Innovation & Strategy
Digital Sales
Digital Strategy
Customer Experience
Innovation & Strategy
Digital Sales
Digital Strategy
Customer Experience

A successful customer experience is based on the users' needs and habits. diconium translates these insights into design decisions. This enables us to get the best out of your digital products. 

Read more

Interested in this topic?

Your contact at diconium

Axel Wetten
senior business development manager

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