Mann + Hummel

At a glance

Industry: Filtration

Business: B2B

Technology: TYPO3

With more than 20,000 employees, MANN+HUMMEL is the world market leader for filtration - with locations on every continent. The hidden champion combines the knowledge and experience of its employees with reliable technology and groundbreaking innovations. MANN+HUMMEL creates solutions for "clean air, clean water, clean mobility" and thus makes our world a little better every day - at least cleaner.

4.8 billion € turnover (2022)
~23,000 employees
> 80 sites worldwide
73,000 products

diconium repositioned the corporate brand of the world market leader Mann+Hummel in a holistic way - from brand strategy to the corporate website.

Our story

01

The Challenge

Making MANN+HUMMEL tangible as a unit for customers, employees and applicants.

02

Our solution

diconium has bundled the know-how of all MANN+HUMMEL brands on one platform for filtration. The TYPO3-based website is tailored to the target groups: as informative as it is entertaining, and conveying the important corporate messages subtly but sustainably. Convenience features, such as the ability to bookmark articles or the display of the expected reading time, increase the length of stay. As a filtering metaphor, hashtags are used throughout the site to filter the site's stories.

03

Successes

Holistic customer care - from strategy to implementation

Target group-specific brand positioning with clear customer focus

Brand architecture brings corporate and product brand together

Storytelling across multiple digital media

Comprehensive, search engine-optimized content

The brand essence can be experienced on all levels

Expertises used

Customer Experience

Innovation & Strategy

Digital Sales

Digital Strategy

Customer Experience

Innovation & Strategy

Digital Sales

Digital Strategy

Customer Experience

A successful customer experience is based on the users' needs and habits. diconium translates these insights into design decisions. This enables us to get the best out of your digital products.