MANN+HUMMEL
Brand Strategy & Corporate Website
Holistic client support
from strategy to implementation
Target group-specific positioning
with a clear customer focus
CLIENT
With more than 20,000 employees, MANN+HUMMEL is the world market leader for filtration - with locations on all continents. The Hidden Champion combines the knowledge and experience of its employees with reliable technology and groundbreaking innovations. MANN+HUMMEL creates solutions for "Clean air, clean water, clean mobility" and makes our world a little better every day - at least cleaner.
3.9 billion Euro
sales renevues
> 20,000
employees
> 80 locations
worldwide
73,000
products
TASKS
- To holistically reposition MANN+HUMMEL as a tangible entity for customers, employees and applicants.
- Making the claim "Leadership in Filtration" tangible
- Making the website more informative, accessible and even more attractive
SOLUTION
diconium has bundled the know-how of all MANN+HUMMEL brands on one platform for filtration. The Typo3-based website is tailored to the target groups: as informative as it is entertaining and subtly but sustainably conveying the important company messages. Convenience features such as the possibility to bookmark articles or the display of the estimated reading time increase the length of stay. As a filter metaphor, hashtags are used throughout the page to filter the website's stories.
SUCCESSES
- Comprehensive client support - from strategy to implementation
- Target group-specific brand positioning with a clear customer focus
- Brand architecture brings corporate and product brands together
- Storytelling across multiple digital media
- Comprehensive, search engine optimized content
- The brand core can be experienced at all levels
AT A GLANCE
Industry Filtration
Business B2B
Measures Analysis & evaluation, strategy, brand architecture, corporate website (incl. UX & SEO)
Technology Typo 3