Digital Analytics

Almost all companies try to reach their customers online – but one in three does not know how customers are using digital content. diconium supplies the know-how that allows you to become a digital analytics expert. We will use your complex data to conduct meaningful action and drive you forward.

digital analytics | diconium

Digital Analytics


For many companies, web analytics are an established means of measuring the performance and conversion rates of their online content. In the practical application, many are still struggling to develop concrete actions from their data for marketing purposes. What should be done with the vast mass of data collected week by week? Who has time to evaluate it? Which actual changes will that cause for the marketing department?

This requires expertise in different areas and at various levels within the company. The high demand for expert knowledge, which is required today for smooth procedures and a meaningful use of digital analytics, cannot be provided so easily anymore.

Digital Analytics


We help you to get to know your clients better. Conceptual know-how is required in both tool selection as well as process optimization. The knowledge of the corporate structure must be present to guarantee integration within the company and the optimal utilization, by the appropriate stakeholders, of the data collected. As a certified partner of Google Analytics, Enconda, Webtrekk, comScore, Adobe and Tealium we support you in building and utilizing this expertise using digital analytics. From tag management and causal attribution to website optimization and online marketing processes, we accompany you strategically, conceptionally and operationally along the marketing automation roadmap.


What's next?


Your contact at diconium

Tobias Margarit
managing director diconium data / evangelist data science