A great marketplace requires a solid platform
E-commerce is increasingly taking place on online marketplaces and platforms - that is, in online shops and ecosystems that comprise the products of a large number of different sellers. This setup perfectly combines supply and demand and has many advantages for customers, vendors and companies. However, it also poses major challenges.
Running a marketplace requires special skills within the company that usually differ significantly from classic e-commerce. These skills are not only technical. Can you provide the necessary organization and processes - in short: skills - that meet the individual requirements of your marketplace? And what does a platform as a functional foundation of your marketplace look like?