You have to lead the channels to the customers - not the other way around
Today, customers want to shop at any time and from anywhere. The coexistence of different points of sale – from stationary retail to platforms and online stores – makes the customers journey more complex and places high demands on the coordination of channels. In addition, valuable customer data must be compiled, evaluated, analyzed and made available for the various channels. But how do you ensure that your online and offline channels are mutually beneficial rather than cannibalizing each other?
Real solutions are always based on real insights: Which touchpoints do your customer really want? Who is looking for personal advice? Who prefers to make spontaneous mobile or online purchases? What demands do customers have on customer service?
The answers to these questions determine how to move forward: Missing touchpoints are added and linked to existing channels, ensuring a smooth customer experience. The acquired customer data is the basis for personalization and user. This strengthens your relationship with your existing customers and generates new leads.