Roland Oberdorfer earned his Computer Science degree in Konstanz, Germany and started his career with HP where he was part of a team that launched HP’s first eCommerce stores in Europe. He relocated to Silicon Valley where he became HP’s CIO of the Consumer Direct eCommerce business. He continued his career at NVIDIA as General Manager for web and eCommerce and at Infospace eCommerce as CIO. Oberdorfer then founded his own digital consulting business SiteOlytics while consulting SingPost to launch their eCommerce business in Asia.   

In 2017 his company was acquired by diconium where he is now Managing Partner of the US business.