Offerings Digital Sales Solutions

Customer relationship management solutions

customer relationship management solutions

CRM consulting for your commercial growth

Turn complexity into clarity with a strategic CRM setup. From analysis to automation, we modernize systems, streamline processes, and build scalable customer journeys. With smart, AI-enhanced tools, we help you deepen relationships and drive growth—turning every interaction into an opportunity. 

What to expect working with us?   

To build a CRM system that truly delivers value, we start by analyzing your current landscape—identifying gaps in data flows, system integration, and user adoption. From there, we modernize your setup to ensure your CRM becomes a reliable single source of truth. This foundation unlocks insights that power personalized marketing, smarter sales strategies, and proactive customer support. 

Many CRM systems become overcomplicated due to legacy tools or unclear ownership. We focus on simplifying what matters. By redesigning processes, we help you create lean operations that reduce friction, lower maintenance costs, and support future growth.

With AI and automation, we take your CRM further—delivering real-time recommendations, automating routine tasks, and scaling customer service with greater consistency and efficiency. 

Benefits of smart customer relationship management

AI-powered CRM tools help your teams work faster, serve better, and grow smarter. Personalized experiences, faster support, and deeper insights keep your customers happy—and your business ready for what’s next. 
Element 1@2x

Automated & augmented processes 

Streamline tasks, reduce manual work, and improve efficiency with AI and automation—giving your team more time to focus on what matters. 

Element 2@2x

Enhanced personalization scalability 

Use real-time data to create personalized customer journeys that adapt as your business grows—keeping the customer at the center. 

Element 3@2x

Proactivity, speed & customer satisfaction 

Element 4@2x

Advanced analytics 

Your CRM isn’t just software, it’s the heart of your customer strategy. In today’s data-driven environment, customers expect personalized, fast, and connected experiences across all channels. A strategic CRM solution gives you a 360° view of your customers, allowing you to deliver exactly that. 
Anja Späte Bild

Anja Späte

Director consulting IT & Lead CRM Competence Center, diconium

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Why diconium?

We turn CRM complexity into clarity. From global clients like Volkswagen to agile startups. 

We always start by understanding your customers. Design then your CRM to support your goals—keeping it simple, scalable, and adaptable to change. Our approach combines deep technical expertise with practical experience to streamline your sales, empower your marketing, and drive customer success. 

 

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See how we can help you growth with our partners for CRM solutions


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From crafting and executing SAP strategies to guiding design, integration, and SAP system operations, we provide the support needed to achieve impactful results with SAP Customer Experience (CX) solutions and diconium's consulting services.

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With Salesforce and our expertise in digital sales and transformation, we provide comprehensive consulting, design multi-cloud architectures, implementation, support global rollouts and development for tailored Salesforce solutions. 

 

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FAQ

What is customer relationship management (CRM)?

A CRM is a system that helps businesses manage and streamline customer data, interactions, and services. It enhances how teams sell, provide support, and connect with customers. 

How do I choose the right CRM solution?

Start by defining your business goals and identifying the most important needs of your customers. Then, look for a CRM that offers flexibility, automation, and seamless integration with your existing tools. 

Is CRM only useful for large companies?

Not at all! CRM is valuable for businesses of any size. It helps manage customer relationships, improve communication, and boost growth—even for small teams. 

What are the benefits of CRM integration services?

CRM integration connects your tools—like email, support, and marketing—into one system. This improves workflow, reduces errors, and gives better insights. 

What makes a CRM system future-ready, and do I need AI for that?

A future-ready CRM is flexible, easy to use, and powered by smart tools like AI. While AI isn’t a must-have for everyone, it helps you automate tasks, deliver personalized experiences, and make faster decisions. If you want a CRM that scales with your business and keeps up with customer expectations, AI can make the difference. 

How can diconium help with CRM transformation?

We guide you through every step—from strategy and design to implementation and scaling. Our experts simplify complex systems and create a CRM that grows with your business, putting your customers first. 

Ready to update your business?

Let's talk!