PERSONALISATION & ANALYTICS 

In global competition, the collection and use of data are decisive differentiators. Creating optimal experiences for customers and users within the guidelines of GDPR & e-privacy regulations confronts companies and organizations with significant challenges.

Exemplary user behavior flow on a website

Personalisation & Analytics

Measuring user behaviour

Targeted business decisions are based on data. We map the digital customer journey using tracking and analytics solutions that are tailored to your requirements. We help you to show the user behaviour in a comprehensible way.

Tracking and analytics always have a clear goal and are not an end in themselves - we focus on supporting business decisions through meaningful analysis and reporting. For this purpose, knowledge transfer is crucial - the enablement of our customers to self-service is a core aspect of our work.

We offer a flexible allocation of expert teams to achieve optimal results: Analysts, front-end and back-end engineers, data scientists, tracking design experts and solution architects are the core of our offering.

Understanding user behaviour

We use a wide range of advanced analytics and business intelligence methods to help you answer business-critical questions. The focus is on the systematic analysis and combination of corporate and behavioral data. In terms of technology diagnostics, we focus on the evaluation and validation of existing data concepts, the preparation and visualization of scaled data sets and advanced dashboarding and reporting. We always address concrete business motivations: Whether it's increasing budget efficiency, increasing conversion rates, increasing traffic quality or raising cross- and up-sell potentials - we offer your company tailor-made concepts and solutions.

Personalisation & Analytics

Individualizing user experiences

The user experience of the future is data-driven. Our approach: Measurement and optimization of the Customer Journey end2end. We help you to deliver a need-oriented solution to your customers - as an optimal experience at the right time.

The diconium process for the implementation of personalization enables companies to anchor the principle of data-driven personalization in the organizational DNA. We enable interdisciplinary teams to master and scale the challenges of implementing personalisation strategies. 

 

What's next?

 

Your contact at diconium

Tobias Köhler
managing director diconium marketing