E-Commerce Strategy

E-commerce is more than selling products online. It's about offering the customer a mix of products and content, digital sales and marketing channels (including retail if necessary), combined digital services and an appropriate user experience. All tailored to the needs of the customer and the resulting Customer Journey. 

diconium develops digital commerce strategies individually tailored to your company, which are as future-oriented as they are practical. We focus on your goals such as increasing sales and profits, customer loyalty and increasing customer satisfaction.

E-Commerce Strategy

If you want to go big, don't get tangled up in micro-management

Digitalization is changing customer needs, competition and general conditions. Companies must therefore develop new, innovative business models, adapt proven structures and integrate digital activities into an integrated sales strategy. Customer journeys are becoming increasingly complex and place new demands on UX design and multi-/one-channel management.

To turn the challenges of digitization into opportunities, companies must keep an eye on the big picture. Digital commerce can only be successful if it follows a clear strategy, which includes all details: from the design and networking of the individual channels to the data-based customer approach to the selection of the product range and pricing. 


E-Commerce Strategy


We provide comprehensive advice on strategic e-commerce issues while never losing sight of practical feasibility. We have more than twenty years of experience in e-business, both in the B2C and B2B sector; through continuous trend scouting, we always stay up to date. 

Lean start-up methods, design thinking approaches, the use of data science and artificial intelligence coupled with traditional consulting know-how help us to design the solution that suits you best. Our service portfolio ranges from digital sales strategies, customer loyalty and customer engagement concepts to performance optimization for your existing digital sales activities and the creation of implementation roadmaps. 

1. Sales Strategy

  • Conception of cross-channel digital commerce strategies (online, mobile, voice, marketplaces, platforms, social media, etc.)
  • Market potential analyses and business cases 
  • Internationalization strategies 
  • Multi-/Omnichannel consulting
  • Innovation scouting 

2. Customer Loyalty and Customer Commitment

  • (Data-based) target group/persona analysis and definition
  • Customer value analyses
  • CRM
  • UX concept
  • Content strategy

3. Performance Optimization

  • Shop audit and shopping basket analyses
  • Optimization of reach and its monetization
  • Increase of the conversion rate
  • Reduction of the number of returns
  • Optimization of user experience and customer satisfaction

4. Operationalization

  • Development of operational concept (IT architecture, processes, organization, operations, products and services, pricing, payment)
  • User tests/MVPs/prototyping
  • Evaluation and selection of technology and system providers 
  • Setting up KPI and control concepts
  • Conception of (agile) implementation roadmap


What's next?


Your contact at diconium

Marcus Worbs
managing director diconium strategy