WHAT WE DO
We provide comprehensive advice on strategic e-commerce issues while never losing sight of practical feasibility. We have more than twenty years of experience in e-business, both in the B2C and B2B sector; through continuous trend scouting, we always stay up to date.
Lean start-up methods, design thinking approaches, the use of data science and artificial intelligence coupled with traditional consulting know-how help us to design the solution that suits you best. Our service portfolio ranges from digital sales strategies, customer loyalty and customer engagement concepts to performance optimization for your existing digital sales activities and the creation of implementation roadmaps.
1. Sales Strategy
- Conception of cross-channel digital commerce strategies (online, mobile, voice, marketplaces, platforms, social media, etc.)
- Market potential analyses and business cases
- Internationalization strategies
- Multi-/Omnichannel consulting
- Innovation scouting
2. Customer Loyalty and Customer Commitment
- (Data-based) target group/persona analysis and definition
- Customer value analyses
- CRM
- UX concept
- Content strategy
3. Performance Optimization
- Shop audit and shopping basket analyses
- Optimization of reach and its monetization
- Increase of the conversion rate
- Reduction of the number of returns
- Optimization of user experience and customer satisfaction
4. Operationalization
- Development of operational concept (IT architecture, processes, organization, operations, products and services, pricing, payment)
- User tests/MVPs/prototyping
- Evaluation and selection of technology and system providers
- Setting up KPI and control concepts
- Conception of (agile) implementation roadmap