Services > Innovation & Strategy > E-Commerce Strategy
E-Commerce Strategy
If you want to go big, don't get tangled up in micro-management
Digitalization is changing customer needs, competition and general conditions. Companies must therefore develop new, innovative business models, adapt proven structures and integrate digital activities into an integrated sales strategy. Customer journeys are becoming increasingly complex and place new demands on UX design and multi-/one-channel management.
To turn the challenges of digitization into opportunities, companies must keep an eye on the big picture. Digital commerce can only be successful if it follows a clear strategy, which includes all details: from the design and networking of the individual channels to the data-based customer approach to the selection of the product range and pricing.
We provide comprehensive advice on strategic e-commerce issues while never losing sight of practical feasibility. We have more than twenty years of experience in e-business, both in the B2C and B2B sector; through continuous trend scouting, we always stay up to date.
Lean start-up methods, design thinking approaches, the use of data science and artificial intelligence coupled with traditional consulting know-how help us to design the solution that suits you best. Our service portfolio ranges from digital sales strategies, customer loyalty and customer engagement concepts to performance optimization for your existing digital sales activities and the creation of implementation roadmaps.
What we do
Sales Strategy
Customer Loyalty and Commitment
Performance Optimization
Operationalization
Sales Strategy
Customer Loyalty and Commitment
Performance Optimization
Operationalization
Sales Strategy
- Conception of cross-channel digital commerce strategies
(online, mobile, voice, marketplaces, platforms, social media, etc.) - Market potential analyses and business cases
- Internationalization strategies
- Multi-/Omnichannel consulting
- Innovation scouting
Customer Loyalty and Customer Commitment
- (Data-based) target group/persona analysis and definition
- Customer value analyses
- CRM
- UX concept
- Content strategy
Performance Optimization
- Shop audit and shopping basket analyses
- Optimization of reach and its monetization
- Increase of the conversion rate
- Reduction of the number of returns
- Optimization of user experience and customer satisfaction
Operationalization
- Development of operational concept (IT architecture, processes, organization, operations, products and services, pricing, payment)
- User tests/MVPs/prototyping
- Evaluation and selection of technology and system providers
- Setting up KPI and control concepts
- Conception of (agile) implementation roadmap
Explore Innovation & Strategy
We act digitally by conviction! We design digital business models, create the strategic foundation and develop the necessary skills at our customers - from technology and processes to organization and culture.
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