d2c - Why all businesses will have to become media companies

Wie geht es jetzt weiter?


Ihr Kontakt bei diconium

Andreas Hell

Der Autor

Jan Kegelberg
CEO inwerk / diconium expert

Nowadays, traditional brand manufacturers and retailers are facing a challenge that will fundamentally change their world. The sales channel to the end customer via the wholesaler, which has dominated for decades, is in a state of rapid decline. Today’s marketing, sales, and payment options online offer companies many alternative ways of selling their goods and services to the end customer while bypassing the traditional wholesaler. Companies and brands can be profitably structured and operated by embracing the modular integration of all components in the value chain. Young companies in particular – such as VICE Golf, Mr. Marvis, Kapton & Son, Just Spices, or Snocks – seized this opportunity at an early stage and have successfully established themselves over existing manufacturer’s brands in the eyes of the customer.

Everybody is looking at the sales channel, but the subject of brand management is changing just as much. We like to talk about New Brand Management!


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New Brand Management is relevant to which groups?
  • All companies that are already noticing a change in customer interaction or anticipating such a change
  • Retailers or traders that are being confronted with a rising flood of channels
  • D2C players, whether beginners or Champions League
  • B2B companies that would like to understand and adapt B2C trends at an earlier stage


Thank you for your interest in our D2C whitepaper. To send you the document, please enter your name and e-mail address.

What's next?


Your contact at diconium

Andreas Hell
senior management consultant

About us

Digitalization has no limits. It is never-ending, never complete. And it determines our work processes – from strategy development to sales. In digitalization, everything is connected. That is why we've been enabling leading companies for digital commerce with our entire expertise since 1995. From strategy, technology, data, to organization and transformation – end to end. Helping them to master every challenge. Transforming strategy and operations into powerful results. And taking the next crucial step forward. By pushing the limits of what it means to scale digitally.

Our goal: Providing every client, every employee, and every company with the tools, organizational capabilities & skills they need: To become protagonists of digitalization and to forge their own successful paths. In a digital ecosystem in which they can grow. Outpacing their competition. Always able to inspire and convince with their creativity and passion. To unleash their digital potential.

We are working on this every day with more than 2,000 colleagues at our worldwide locations in Europe, North America and Asia. For industry leaders and challengers such as Volkswagen, Bosch, Kodak Alaris or Sick. As a part of Volkswagen. Independent in the way we think and act.

We boost your digital commerce.
We expand your digital ecosystem.
We accelerate your digital growth.

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