Close contact to the customer at D2C is more than just direct sales. Building direct customer relationships is the goal. It is one of the supporting pillars in digitization - after all, well-established customer relationships open the way to a wealth of valuable data. With the help of this data, companies can in turn develop tailored solutions, optimize their own products, and leverage additional sales potential. This is why the most successful platforms are those that understand their customers' data particularly well, draw the right conclusions from this data, and translate these insights into concrete measures.
But what do consumers expect from manufacturers? What challenges do manufacturers face in building a D2C business? How established is D2C already as a sales channel? And how do you run a successful D2C business? We provide the answers in this overview.
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Innovative D2C brands offer simple solutions which focus on the customer. The diconium "HOUSE OF D2C®" helps companies to successfully enter the D2C business. The framework provides inspiration and a tailor-made approach for building D2C companies.
D2C (NEW) BRAND MANAGEMENT
The successful digital transformation of a company is not completed with the establishment of an online shop. Digital transformation is about the transformation of the entire company. In the context of D2C, the first question should be: Which customer needs must be satisfied? Our D2C solutions facilitate the transformation into a meaningful brand with a focus on customer orientation, transparency, and purpose.
SPOTLIGHT ON OMNICHANNEL
About us
Digitalization has no limits. It is never-ending, never complete. And it determines our work processes – from strategy development to sales. In digitalization, everything is connected. That is why we've been enabling leading companies for digital commerce with our entire expertise since 1995. From strategy, technology, data, to organization and transformation – end to end. Helping them to master every challenge. Transforming strategy and operations into powerful results. And taking the next crucial step forward. By pushing the limits of what it means to scale digitally.
Our goal: Providing every client, every employee, and every company with the tools, organizational capabilities & skills they need: To become protagonists of digitalization and to forge their own successful paths. In a digital ecosystem in which they can grow. Outpacing their competition. Always able to inspire and convince with their creativity and passion. To unleash their digital potential.
We are working on this every day with more than 2,000 colleagues at our worldwide locations in Europe, North America and Asia. For industry leaders and challengers such as Volkswagen, Bosch, Kodak Alaris or Sick. As a part of Volkswagen. Independent in the way we think and act.
We boost your digital commerce.
We expand your digital ecosystem.
We accelerate your digital growth.
diconium: Creating Digital Champions.
