The digital commerce trends of the future

Online commerce is everchanging, constantly presenting retailers with difficult decisions. However, managers can only make today’s decisions if they understand tomorrow’s trends. In the new ‘Future Report’, experts from diconium explain the four most important commerce trends: gamification, data mesh, metaverse, and virtual influencers. They talk about which course online retailers can take to be one step ahead of the competition.

Over the past two years, online shopping has garnered an unprecedented level of relevance and acceptance among consumers. According to a representative D2C study by diconium, 77 percent of Germans like to buy their products digitally and want to online shop more in the future. This demand requires e-commerce providers to work continuously on their digital business models and react to current developments. The ‘Future Report’ explains which four global trends will change the shopping experience – gamification, data mesh, metaverse, and virtual influencers.


Download the free report 


boy sitting on a couch and playing with his smartphone

Future Trends Report

Increase customer loyalty with gamification

Gamification encourages customer retention through play. Yu-Kai Chou has developed the Octalysis framework, which addresses the eight core human values. In his guest article, Chou explains why gamification works so well and how online retailers can use his framework.

Future Trends Report

Virtual influencers as brand ambassadors

Virtual influencers have the potential to become a million-dollar business. Digital avatars like Lil Miquela can be geared to a specific target group and constantly optimized. If followers see themselves in these virtual images, they will develop close ties. For companies, virtual influencers are interesting for another reason: Over time, valuable economies of scale are created.

two woman standing in a room
virtual avatars walking on a beach in the metverse

Future Trends Report

Online shopping in the Metaverse

The next metropolis will not be a physical place but a virtual one. After Mark Zuckerberg's change of strategy in the Metaverse’s direction, the trend is on everyone's lips. And rightly so: 87 percent of Gen Z already enter the Metaverse at least once a week. Brands are also venturing into the virtual worlds. Gucci, for example, has already bought virtual property, while McDonald's is planning to sell real food in virtual restaurants.

Future Trends Report

More data responsibility through
data mesh

The problem with compartmentalized data silos within companies is a familiar one. The decentralized data architecture approach ‘Data Mesh’ breaks down these silos and establishes a grid-like structure, turning data into a flexible asset. This means that different departments can use this data independently.

download the report now

About us

Digitalization has no limits. It is never-ending, never complete. And it determines our work processes – from strategy development to sales. In digitalization, everything is connected. That is why we've been enabling leading companies for digital commerce with our entire expertise since 1995. From strategy, technology, data, to organization and transformation – end to end. Helping them to master every challenge. Transforming strategy and operations into powerful results. And taking the next crucial step forward. By pushing the limits of what it means to scale digitally.

Our goal: Providing every client, every employee, and every company with the tools, organizational capabilities & skills they need: To become protagonists of digitalization and to forge their own successful paths. In a digital ecosystem in which they can grow. Outpacing their competition. Always able to inspire and convince with their creativity and passion. To unleash their digital potential.

We are working on this every day with more than 2,000 colleagues at our worldwide locations in Europe, North America and Asia. For industry leaders and challengers such as Volkswagen, Bosch, Kodak Alaris or Sick. As a part of Volkswagen. Independent in the way we think and act.

We boost your digital commerce.
We expand your digital ecosystem.
We accelerate your digital growth.

diconium: Creating Digital Champions.
brandeins beste unternehmensberater | diconium
siegel | top beratung digitalisierung 2022 | handelsblatt
luenendonk liste | siegel | diconium