Success factor customer knowledge - potentials of data-driven marketing for FMCG manufacturers
"KNOWLEDGE IS POWER" IS NOW CALLED: "DATA IS POWER"
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Consumer goods (FMCG) manufacturers used to lead the way in customer knowledge. This knowledge was dominating knowledge and guaranteed for a long time a leading position of the industry in relation to the food retail trade (LEH).
Today, the major online marketplaces and platforms have taken over this position. Brand manufacturers must act now to regain this role in the medium term. This whitepaper highlights opportunities for FMCG manufacturers to catch up with retailers in terms of customer knowledge by investing in digital marketing, thereby strengthening their position in the long term.
One element is digital coupons, which are sent directly from the manufacturer to the consumer and redeemed in the grocery store and thus have an immediate effect on conversion.
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Fragen?
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Wie geht es jetzt weiter?
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Who we are
Since 1995, we have helped industry leaders such as Volkswagen, Stihl, Bosch, Kodak Alaris and Sick harness the potential of digital transformation and deliver exceptional experiences to millions of customers. As a strong partner, we accompany companies through the entire process of digitalization: From Innovation & Strategy, UX, Marketing & AI, Commerce and Technology to building digital entities.
One for all, all for one! Around 900 colleagues support our customers from thirteen locations worldwide : Stuttgart, Berlin, Hamburg, Munich, Wolfsburg and Karlsruhe as well as Bangalore, Detroit, Beijing, Lisbon, London, San José and UAE. What unites us? The courage to break new ground, mutual attentiveness, teamwork and the will to make a lasting difference.