Consumer goods (FMCG) manufacturers used to lead the way in customer knowledge. This knowledge was dominating knowledge and guaranteed for a long time a leading position of the industry in relation to the food retail trade (LEH).
Today, the major online marketplaces and platforms have taken over this position. Brand manufacturers must act now to regain this role in the medium term. This whitepaper highlights opportunities for FMCG manufacturers to catch up with retailers in terms of customer knowledge by investing in digital marketing, thereby strengthening their position in the long term.
One element is digital coupons, which are sent directly from the manufacturer to the consumer and redeemed in the grocery store and thus have an immediate effect on conversion.
Thank you for your interest in our whitepaper "Success Factor Customer Knowledge - Potentials of Data-Driven Marketing for FMCG Manufacturers". To enable us to send you the document, please enter your name and email address.
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