MOTIVATING THE CORPORATE CHANGE
Digitalization is a revolution in fast-motion. Constantly new technological developments, shorter innovation cycles, more complexity in a globalised market: Others will not only catch up with those who fail to keep up with the times - they pull ahead of them. Those who do not keep up with the times will not only be caught up but overtaken. For the economy and industry, these are both rough and promising times, because there suddenly are new rules and new players. Many established business models are obsolete, new opportunities arise overnight.
How can companies develop their performance and structures in order to strengthen their own market position and ensure success despite - or as a result of - this change? This is the central task across all industries, which is particularly demanding when it comes to implementation.