Success Stories

ENDRESS + HAUSER

Endress + Hauser

SEARCH ENGINE OPTIMIZATION

On the web, you have to be visible, accessible and authentic. In cooperation with our client Endress+Hauser, search engine optimization has paid off - the chances of new customer and partner contacts have increased considerably.

Content Strategy Management
Online Marketing Consulting

Our story

01

The Challenge

 
The Challenge involved restructuring the online presence to create a more cohesive and user-friendly experience, improving web findability to attract more traffic, and adapting the platform to meet the unique needs of country subsidiaries, ensuring consistency while addressing local market demands.

02

Our Solution

 

The foundation of the online marketing revision was the analysis and SEO monitoring of the Endress+Hauser websites. On this basis, the structure and content were revised. To improve the Google ranking, diconium carried out technical search engine optimization (including improving crawlability, avoiding duplicate content) and implemented content-driven SEO strategies (such as keyword optimizations). The measures were then transferred to other countries.

03

Successes

The project successfully enhanced search engine visibility for strategically important web pages by up to 77%, leading to increased traffic and engagement. The simplified web structure resulted in longer dwell times, while international subsidiaries gained expert positioning in their respective markets. Furthermore, a globally uniform corporate image was established, ensuring brand consistency across all regions.

On the web, you have to be visible, accessible and authentic. Our visibility on Google has increased by almost eighty percent by working with diconium. This has also significantly increased the chances of new customer and partner contacts.

Christian Geiger

Director Corporate Marketing Communication 7Endress+Hauser Group

diconium_case_endress_+_hauser

ABOUT ENDRESS + HAUSER


Industry: Automation, measurement

Business: B2B

Technology: Tealium, Coremetrics, Searchmetrics

Web: www.de.endress.com

Endress+Hauser is one of the leading international suppliers of measuring instruments, services and solutions for industrial process technology and automation.

  • 3.351 Mio. € revenue (2022)
  • > 2,9 million product shipments p.a.
  • ~16,000 employees
  • 134 companies
case_study_endress_+_hauser diconium_case_endress_+_hauser

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Axel Wetten

senior business development manager

Axel+Wetten

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