On the web, you have to be visible, accessible and authentic. In cooperation with our client Endress+Hauser, search engine optimization has paid off - the chances of new customer and partner contacts have increased considerably.
AT A GLANCE
Industry: Automation, measurement
Technology: Tealium, Coremetrics, Searchmetrics
diconium expertise: Web analysis, SEO, content strategy, digital marketing
"On the web, you have to be visible, accessible and authentic. Our visibility on Google has increased by almost eighty percent by working with diconium. This has also significantly increased the chances of new customer and partner contacts."
Christian Geiger | Director Corporate Marketing Communication |
Search Engine Optimization
Endress+Hauser is one of the leading international suppliers of measuring instruments, services and solutions for industrial process technology and automation.
> 2 million product shipments p.a.
11 worldwide operations
> 45 sales centers
Restructure online presence
Improve findability on the web
Adapt to country subsidiaries
The foundation of the online marketing revision was the analysis and SEO monitoring of the Endress+Hauser websites. On this basis, the structure and content were revised. To improve the Google ranking, diconium carried out technical search engine optimization (including improving crawlability, avoiding duplicate content) and implemented content-driven SEO strategies (such as keyword optimizations). The measures were then transferred to other countries.