AT A GLANCE
Industry: Automation, measurement
Business: B2B
Technology: Tealium, Coremetrics, Searchmetrics
diconium expertise: Web analysis, SEO, content strategy, digital marketing
Web: www.de.endress.com
"On the web, you have to be visible, accessible and authentic. Our visibility on Google has increased by almost eighty percent by working with diconium. This has also significantly increased the chances of new customer and partner contacts."
Christian Geiger | Director Corporate Marketing Communication |
Endress+Hauser Group
Task
- Restructure online presence
- Improve findability on the web
- Adapt to country subsidiaries
SOLUTION
The foundation of the online marketing revision was the analysis and SEO monitoring of the Endress+Hauser websites. On this basis, the structure and content were revised. To improve the Google ranking, diconium carried out technical search engine optimization (including improving crawlability, avoiding duplicate content) and implemented content-driven SEO strategies (such as keyword optimizations). The measures were then transferred to other countries.
Successes
- Increased search engine visibility of strategically relevant web pages (up to 77%)
- Simplified web structure = higher dwell time
- Expert positioning of the international companies
- Establishment of a globally uniform corporate image
What's next?
You contact at diconium
