Endress+Hauser
Search Engine Optimization
On the web, you have to be visible, accessible and authentic. In cooperation with our client Endress+Hauser, search engine optimization has paid off - the chances of new customer and partner contacts have increased considerably.

At a glance

Industry: Automation, measurement

Business: B2B

Technology: Tealium, Coremetrics, Searchmetrics

diconium expertise: Web analysis, SEO, content strategy, digital marketing

Web: www.de.endress.com

 

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"On the web, you have to be visible, accessible and authentic. Our visibility on Google has increased by almost eighty percent by working with diconium. This has also significantly increased the chances of new customer and partner contacts."

Christian Geiger | Director Corporate Marketing Communication |
Endress+Hauser Group

Search Engine Optimization

Client

Endress+Hauser is one of the leading international suppliers of measuring instruments, services and solutions for industrial process technology and automation.

> 2 million product shipments p.a.

~10,000 employees

11 worldwide operations

> 45 sales centers

Task

  • Restructure online presence
  • Improve findability on the web
  • Adapt to country subsidiaries

Solution

The foundation of the online marketing revision was the analysis and SEO monitoring of the Endress+Hauser websites. On this basis, the structure and content were revised. To improve the Google ranking, diconium carried out technical search engine optimization (including improving crawlability, avoiding duplicate content) and implemented content-driven SEO strategies (such as keyword optimizations). The measures were then transferred to other countries.

 

 

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Successes

  • Increased search engine visibility of strategically relevant web pages (up to 77%)
  • Simplified web structure = higher dwell time
  • Expert positioning of the international companies
  • Establishment of a globally uniform corporate image

What's next?

 

You contact at diconium

Simone Zahn
director business development