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Success Stories > Endress + Hauser

Endress + Hauser

At a glance

Industry: Automation, measurement

Business: B2B

Technology: Tealium, Coremetrics, Searchmetrics

Web: www.de.endress.com

 

Endress+Hauser is one of the leading international suppliers of measuring instruments, services and solutions for industrial process technology and automation.

  • 3.351 Mio. € revenue (2022)
  • > 2,9 million product shipments p.a.
  • ~16,000 employees
  • 134 companies

On the web, you have to be visible, accessible and authentic. In cooperation with our client Endress+Hauser, search engine optimization has paid off - the chances of new customer and partner contacts have increased considerably.

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diconium_case_endress_+_hauser

Our story

01

The Challenge
diconium_restructure_online_presence

Restructure online presence

diconium_seo

Improve findability on the web

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Adapt to country subsidiaries

02

Our solution
 

The foundation of the online marketing revision was the analysis and SEO monitoring of the Endress+Hauser websites. On this basis, the structure and content were revised. To improve the Google ranking, diconium carried out technical search engine optimization (including improving crawlability, avoiding duplicate content) and implemented content-driven SEO strategies (such as keyword optimizations). The measures were then transferred to other countries.

03

Successes
 
Increased search engine visibility of strategically relevant web pages (up to 77%)
 
Simplified web structure = higher dwell time
 
Expert positioning of the international companies
 
Establishment of a globally uniform corporate image

Expertises used

Online Marketing Consultng
Content Strategy & Management
Online Marketing Consultng
Content Strategy & Management
Online Marketing Consulting 

Digital marketing requires a holistic and multi-level strategy these days. In times where the organic reach is increasingly limited by the big gatekeepers like Google and Facebook, it is of great importance to develop innovative strategies.

Read more

On the web, you have to be visible, accessible and authentic. Our visibility on Google has increased by almost eighty percent by working with diconium. This has also significantly increased the chances of new customer and partner contacts.

Christian Geiger

Director Corporate Marketing Communication | Endress+Hauser Group


Interested in this topic?

Your contact at diconium

Axel Wetten
senior business development manager

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