ENDRESS+HAUSER
Optimization for search engines
77%
increased search engine visibility
152
country websites in 21 languages
"On the web you have to be visible, accessible and authentic. Our visibility on Google has increased by nearly 80 percent through collaboration with diconium. This has significantly increased the chances of gaining new customer and partner contacts."
Christian Geiger | Director Corporate Marketing Communication | Endress+Hauser Group
CLIENT
Endress+Hauser is a leading international supplier of measuring instruments, services and solutions for industrial process technology and automation.
11 worldwide manufacturing sites
> 45 sales centers
10,000 employees
> 2 million product deliveries p.a.
task
- Restructuring the online presence
- Improving visibility on the web
- Adapting to international markets
challenge
- Converting heterogeneous division and country pages into one concise website
- Focusing on target groups
- Creating global communication standards
solution
The online marketing revision was based on the analysis and SEO monitoring of the Endress+Hauser websites. On this basis, structure and content were revised. To improve the Google placement, diconium carried out technical search engine optimization (including improving crawlability and avoiding duplicate content) and implemented content-driven SEO strategies (such as keyword optimizations). Then the measures were transferred to other countries.
- Web Analysis / SEO Marketing Integration
- Revision of web structure and content presentation
- Technical Search Engine Optimization
- Content SEO strategy
- Adapting to international markets
- On-site marketing training
successes
- Increased search engine visibility (up to 77%)
- Simplified web structure = longer retention time
- Expert positioning of the international branches
- Establishment of a globally uniform corporate identity