Endress + Hauser

At a glance

Industry: Automation, measurement

Business: B2B

Technology: Tealium, Coremetrics, Searchmetrics

Endress+Hauser is one of the leading international suppliers of measuring instruments, services and solutions for industrial process technology and automation.

3.351 Mio. € revenue (2022)
> 2,9 million product shipments p.a.
~16,000 employees
134 companies

On the web, you have to be visible, accessible and authentic. In cooperation with our client Endress+Hauser, search engine optimization has paid off - the chances of new customer and partner contacts have increased considerably.

Our story

01

The Challenge

Restructure online presence

Improve findability on the web

Adapt to country subsidiaries

02

Our solution

The foundation of the online marketing revision was the analysis and SEO monitoring of the Endress+Hauser websites. On this basis, the structure and content were revised. To improve the Google ranking, diconium carried out technical search engine optimization (including improving crawlability, avoiding duplicate content) and implemented content-driven SEO strategies (such as keyword optimizations). The measures were then transferred to other countries.

03

Successes

Increased search engine visibility of strategically relevant web pages (up to 77%)

Simplified web structure = higher dwell time

Expert positioning of the international companies

Establishment of a globally uniform corporate image

Expertises used

Online Marketing Consultng

Content Strategy & Management

Online Marketing Consultng

Content Strategy & Management

Online Marketing Consulting

Digital marketing requires a holistic and multi-level strategy these days. In times where the organic reach is increasingly limited by the big gatekeepers like Google and Facebook, it is of great importance to develop innovative strategies.