At a glance
Industry: Automation, measurement
Business: B2B
Technology: Tealium, Coremetrics, Searchmetrics
Web: www.de.endress.com
Endress+Hauser is one of the leading international suppliers of measuring instruments, services and solutions for industrial process technology and automation.
- 3.351 Mio. € revenue (2022)
- > 2,9 million product shipments p.a.
- ~16,000 employees
- 134 companies
On the web, you have to be visible, accessible and authentic. In cooperation with our client Endress+Hauser, search engine optimization has paid off - the chances of new customer and partner contacts have increased considerably.
Our story
01
The Challenge
Restructure online presence
Improve findability on the web
Adapt to country subsidiaries
02
Our solution
The foundation of the online marketing revision was the analysis and SEO monitoring of the Endress+Hauser websites. On this basis, the structure and content were revised. To improve the Google ranking, diconium carried out technical search engine optimization (including improving crawlability, avoiding duplicate content) and implemented content-driven SEO strategies (such as keyword optimizations). The measures were then transferred to other countries.
03
Successes
Expertises used
Online Marketing Consultng
Content Strategy & Management
Online Marketing Consultng
Content Strategy & Management
Online Marketing Consulting
Digital marketing requires a holistic and multi-level strategy these days. In times where the organic reach is increasingly limited by the big gatekeepers like Google and Facebook, it is of great importance to develop innovative strategies.
Content Strategy & Management
Companies want to inspire their users with relevant content. The challenge: to reach the right customers in the right context with the right message. Based on the needs and habits of potential customers, diconium creates content strategies that generate new leads and advance the positioning of your brand.
“On the web, you have to be visible, accessible and authentic. Our visibility on Google has increased by almost eighty percent by working with diconium. This has also significantly increased the chances of new customer and partner contacts.”
Christian Geiger
Director Corporate Marketing Communication | Endress+Hauser Group
Interested in this topic?
Your contact at diconium
Endress + Hauser
On the web, you have to be visible, accessible and authentic. In cooperation with our client...
Read moreMann + Hummel
diconium repositioned the corporate brand of the world market leader Mann+Hummel in a holistic...
Read moreInsurance
Radically new and simple processes for a digital customer experience from start to finish: the...
Read moreKodak Alaris
Year after year, millions of orders run through the Kodak Digital Fulfillment System stably and...
Read moreTech company
Which in-car data can be used to offer the most attractive services that are both...
Read moreEDEKA
Together with EDEKA Minden, diconium created a concept on the basis of which the new...
Read more