ENDRESS + HAUSER
Endress + Hauser
SEARCH ENGINE OPTIMIZATION
On the web, you have to be visible, accessible and authentic. In cooperation with our client Endress+Hauser, search engine optimization has paid off - the chances of new customer and partner contacts have increased considerably.
Our story
01
The Challenge
02
Our Solution
The foundation of the online marketing revision was the analysis and SEO monitoring of the Endress+Hauser websites. On this basis, the structure and content were revised. To improve the Google ranking, diconium carried out technical search engine optimization (including improving crawlability, avoiding duplicate content) and implemented content-driven SEO strategies (such as keyword optimizations). The measures were then transferred to other countries.
03
Successes
The project successfully enhanced search engine visibility for strategically important web pages by up to 77%, leading to increased traffic and engagement. The simplified web structure resulted in longer dwell times, while international subsidiaries gained expert positioning in their respective markets. Furthermore, a globally uniform corporate image was established, ensuring brand consistency across all regions.
On the web, you have to be visible, accessible and authentic. Our visibility on Google has increased by almost eighty percent by working with diconium. This has also significantly increased the chances of new customer and partner contacts.
Christian Geiger
Director Corporate Marketing Communication 7Endress+Hauser Group

ABOUT ENDRESS + HAUSER
Industry: Automation, measurement
Business: B2B
Technology: Tealium, Coremetrics, Searchmetrics
Web: www.de.endress.com
Endress+Hauser is one of the leading international suppliers of measuring instruments, services and solutions for industrial process technology and automation.
- 3.351 Mio. € revenue (2022)
- > 2,9 million product shipments p.a.
- ~16,000 employees
- 134 companies


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Axel Wetten
senior business development manager

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