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At a glance

Industry: Automation, measurement

Business: B2B

Technology: Tealium, Coremetrics, Searchmetrics



Endress+Hauser is one of the leading international suppliers of measuring instruments, services and solutions for industrial process technology and automation.

  • 3.351 Mio. € revenue (2022)
  • > 2,9 million product shipments p.a.
  • ~16,000 employees
  • 134 companies

On the web, you have to be visible, accessible and authentic. In cooperation with our client Endress+Hauser, search engine optimization has paid off - the chances of new customer and partner contacts have increased considerably.


Our story


The Challenge

Restructure online presence


Improve findability on the web


Adapt to country subsidiaries


Our solution

The foundation of the online marketing revision was the analysis and SEO monitoring of the Endress+Hauser websites. On this basis, the structure and content were revised. To improve the Google ranking, diconium carried out technical search engine optimization (including improving crawlability, avoiding duplicate content) and implemented content-driven SEO strategies (such as keyword optimizations). The measures were then transferred to other countries.


Increased search engine visibility of strategically relevant web pages (up to 77%)
Simplified web structure = higher dwell time
Expert positioning of the international companies
Establishment of a globally uniform corporate image

Expertises used

Online Marketing Consultng
Content Strategy & Management
Online Marketing Consultng
Content Strategy & Management
Online Marketing Consulting 

Digital marketing requires a holistic and multi-level strategy these days. In times where the organic reach is increasingly limited by the big gatekeepers like Google and Facebook, it is of great importance to develop innovative strategies.

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On the web, you have to be visible, accessible and authentic. Our visibility on Google has increased by almost eighty percent by working with diconium. This has also significantly increased the chances of new customer and partner contacts.

Christian Geiger

Director Corporate Marketing Communication | Endress+Hauser Group

Interested in this topic?

Your contact at diconium

Axel Wetten
senior business development manager

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