Contextual Commerce – when the shopping cart gets to the customer

Die Autorin

 

Ihr Kontakt bei diconium

Renate Weik
senior management consultant

Wie geht es jetzt weiter?

 

Ihr Kontakt bei diconium

Andreas Hell
senior management consultant

What's next?

 

Your contact at diconium

Mai Vu
associate management consultant

Tip: Register now for our webinar on August 13.

Google, Pinterest or Instagram clearly prove it – Contextual Commerce takes digital shopping to a new level. In our webinar, we will explain the potential that lies behind it.

 

Register for the webinar

Since the beginning of the year, established providers in the market have been announcing new shopping functions to expand their core business. Pioneers such as Google, Pinterest or Instagram are thus signaling to brand manufacturers and retailers that there is a need for action in the field of e-commerce. We are talking about contextual commerce – a possible game-changer in the digital sales world. It is based on the idea of integrating purchase options into everyday life of potential customers outside the conventional shop. The focus of this publication is the use of contextual commerce in the online world.

What potential is hidden behind it? What challenges must companies manage to use this potential for themselves? How is contextual commerce put into practice?

In this white paper, we analyze 30 different examples that illustrate cross-industry approaches on how the shopping cart can reach the customer. Based on the analysis, we have identified four key insights for brand manufacturers and retailers:

 

In this whitepaper, we demonstrate the potential of contextual commerce as well as the chances of this new possibility for manufacturers and retailers. Based on these examples, technical and organizational implications, followed by recommendations for action, are outlined, which are essential for a successful implementation.

 

Whitepaper download

digitale geschaeftsmodelle automobilhersteller | whitepaper | diconium

Contextual Commerce – when the shopping cart gets to the customer

Content of the Whitepaper:

  1. Introduction
  2. From "Traditional Online Marketing" through "Shoppable Content" to "Contextual Commerce"
  3. Summary: What is contextual commerce?
  4. Evaluation and implications of the Best Practice Analysis
  5. What are the potentials for online retailers?
  6. How will contextual commerce affect traditional marketing and e-commerce business?
  7. Conclusion & outlook
     

Download the whitepaper

Thank you for your interest in our whitepaper "Contextual Commerce". Please enter your name and e-mail address so that we can send you the document.

Declaration of consent for the collection of personal data

We are happy to support you in developing topics related to contextual commerce in your company: From the strategic classification, the definition of the first steps, to the operational implementation of an automation of your distribution channels. In doing so, we also take into account your current activities to ensure that no further silos are built up, but that contextual commerce campaigns are fully integrated into your company for success. We look forward to your specific business case!

Die Autorin

 

Ihr Kontakt bei diconium

Renate Weik
senior management consultant

Wie geht es jetzt weiter?

 

Ihr Kontakt bei diconium

Andreas Hell
senior management consultant

What's next?

 

Your contact at diconium

Mai Vu
associate management consultant

That's us

Since 1995, we have supported industry leaders such as VW, Mercedes-Benz, Bosch, Kodak Alaris and Sick in exploiting the potential of digital transformation and offering millions of customers extraordinary experiences. As a strong partner, we accompany companies through the entire digitization process: from Innovation & Strategy, UX, Data & AI, Commerce and Technology to the creation of digital units.

One for all, all for one! More than 1000 colleagues serve our customers from eleven locations worldwide: Stuttgart, Berlin, Hamburg and Karlsruhe as well as Bangalore, Detroit, Beijing, Lisbon, London, San José and VaE. What unites us? The courage to break new ground, mutual attentiveness, teamwork and the will to make a lasting difference. diconium is a 100 percent subsidiary of the Volkswagen Group.