Since the beginning of the year, established providers in the market have been announcing new shopping functions to expand their core business. Pioneers such as Google, Pinterest or Instagram are thus signaling to brand manufacturers and retailers that there is a need for action in the field of e-commerce. We are talking about contextual commerce – a possible game-changer in the digital sales world. It is based on the idea of integrating purchase options into everyday life of potential customers outside the conventional shop. The focus of this publication is the use of contextual commerce in the online world.
What potential is hidden behind it? What challenges must companies manage to use this potential for themselves? How is contextual commerce put into practice?
In this white paper, we analyze 30 different examples that illustrate cross-industry approaches on how the shopping cart can reach the customer. Based on the analysis, we have identified four key insights for brand manufacturers and retailers:
In this whitepaper, we demonstrate the potential of contextual commerce as well as the chances of this new possibility for manufacturers and retailers. Based on these examples, technical and organizational implications, followed by recommendations for action, are outlined, which are essential for a successful implementation.
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We are happy to support you in developing topics related to contextual commerce in your company: From the strategic classification, the definition of the first steps, to the operational implementation of an automation of your distribution channels. In doing so, we also take into account your current activities to ensure that no further silos are built up, but that contextual commerce campaigns are fully integrated into your company for success. We look forward to your specific business case!
Since 1995, we have supported industry leaders such as VW, Mercedes-Benz, Bosch, Kodak Alaris and Sick in exploiting the potential of digital transformation and offering millions of customers extraordinary experiences. As a strong partner, we accompany companies through the entire digitization process: from Innovation & Strategy, UX, Data & AI, Commerce and Technology to the creation of digital units.
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