The diconium playbook towards successful D2C
Hacking Direct-to-Consumer
With Hacking D2C, we offer impulses, inspiration and our own tailor-made D2C business building approach: The diconium HOUSE OF D2C®. It is a modular framework and playbook which guides Consumer Goods Companies towards building successful D2C businesses.
D2C Geschäftsmodelle

Hacking D2C – the diconium playbook to successfully "D2C"

Consumer goods companies move into a field of tension between the displacement of mass market products by retail brands as well as changed consumer behavior and expectations due to digitalization. This entails new digital business transformation tasks.

With Hacking D2C, we offer impulses, inspiration and our own tailor-made D2C business building approach: The diconium HOUSE OF D2C®. It is a modular framework and playbook which guides Consumer Goods Companies towards building successful D2C businesses.

 

Download Chapter 1

 

Large established manufacturers as well as small suppliers starting to recognize and adopt to the changes. They rely on the direct-to-consumer business models (D2C) to be in direct contact with the customer through their own channels.

But which option is the right one for which company? In Chapter 2 we introduce the relevant D2C-alternatives and how our diconium Business Model Detector helps to identify which business model approach fits best to individual needs.

 

Download Chapter 2

 

The diconium House of D2C®

diconium has developed a state-of-the-art solution for the consumer goods industry that catapults consumer companies into finding their own and individual way into D2C. Merging our 1st class digital business know-how with consumer goods industry expertise, we have developed our own D2C framework: the diconium HOUSE OF D2C®

 

Learn how it works

D2C heartbeat

 

60% of the FMCG companies state self-generated customer data as biggest business potential.

 

>90% of the FMCG companies stated that they consider D2C to be highly relevant for their industry.

 

The top three D2C opportunities: consumer data, consumer relationship and consumer contact.

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Any questions?

 

Your contact at diconium

Daniel Olesen-Fett
principal specialist

Wie geht es jetzt weiter?

 

Ihr Kontakt bei diconium

Lara Schardey
management consultant

About us

Since 1995, we have supported industry leaders such as Volkswagen, Stihl, Bosch, Kodak Alaris and Sick in exploiting the potential of digital transformation and offering millions of customers extraordinary experiences. As a strong partner, we accompany companies through the entire digitization process: from Innovation & Strategy, UX, Data & AI, Commerce and Technology to the creation of digital units.

One for all, all for one! More than 1000 colleagues serve our customers from thirteen locations worldwide: Stuttgart, Berlin, Hamburg, Munich, Wolfsburg and Karlsruhe as well as Bangalore, Detroit, Beijing, Lisbon, London, San José and VaE. What unites us? The courage to break new ground, mutual attentiveness, teamwork and the will to make a lasting difference. diconium is a 100 percent subsidiary of the Volkswagen Group.