The diconium playbook towards successful D2C
Hacking Direct-to-Consumer
With Hacking D2C, we offer impulses, inspiration and our own tailor-made D2C business building approach: The diconium HOUSE OF D2C®. It is a modular framework and playbook which guides Consumer Goods Companies towards building successful D2C businesses.
D2C Geschäftsmodelle

Hacking D2C – the diconium playbook to successfully "D2C"

  1. Trends, developments & D2C Framework
    • Market forces & new players
    • D2C Heartbeat Survey
    • Our Framework – the House of D2C
  2. D2C business models
    • Business Model Detector
    • Four D2C business model options
  3. Target Operating Model & Governance
    • From business model to operational capability
    • Principles, approaches & implementation
  4. Best practice examples


The diconium House of D2C®

diconium has developed a state-of-the-art solution for the consumer goods industry that catapults consumer companies into finding their own and individual way into D2C. Merging our 1st class digital business know-how with consumer goods industry expertise, we have developed our own D2C framework: the diconium HOUSE OF D2C®


Learn how it works

D2C heartbeat


>90% of the FMCG companies stated that they consider D2C to be highly relevant for their industry.


The top three D2C opportunities: consumer data, consumer relationship and consumer contact.


We will send you our D2C Playbook in no time, please include your name and email address. #hackingD2C

We are #hackingd2c. 
Are you with us?

Any questions?


Your contact at diconium

Daniel Olesen-Fett
principal specialist

Wie geht es jetzt weiter?


Ihr Kontakt bei diconium

Lara Schardey
senior strategy consultant

About us

Digitalization has no limits. It is never-ending, never complete. And it determines our work processes – from strategy development to sales. In digitalization, everything is connected. That is why we've been enabling leading companies for digital commerce with our entire expertise since 1995. From strategy, technology, data, to organization and transformation – end to end. Helping them to master every challenge. Transforming strategy and operations into powerful results. And taking the next crucial step forward. By pushing the limits of what it means to scale digitally.

Our goal: Providing every client, every employee, and every company with the tools, organizational capabilities & skills they need: To become protagonists of digitalization and to forge their own successful paths. In a digital ecosystem in which they can grow. Outpacing their competition. Always able to inspire and convince with their creativity and passion. To unleash their digital potential.

We are working on this every day with more than 1,400 colleagues at our worldwide locations in Europe, North America and Asia. For industry leaders and challengers such as Volkswagen, STIHL, Bosch, Kodak Alaris or Sick. As a part of Volkswagen. Independent in the way we think and act.

We boost your digital commerce.
We expand your digital ecosystem.
We accelerate your digital growth.

diconium: Creating Digital Champions.