The topic of environmental protection is high on the agenda, socially, politically and economically. Most recently, the #fridaysforfuture demonstrations have shown this and the result of the European elections also underlines the high social and political relevance of this topic. As consumers increasingly pay attention to sustainability aspects when buying and consuming, companies are called upon to offer sustainable products or services.

But what does "sustainable" mean? And how can companies earn money and do something for the environment at the same time? Digitalization offers many opportunities to combine both. For example, platforms form the basis for resource-saving or CO²-reducing sharing concepts, and blockchain technology makes supply chains transparent for consumers.

With this whitepaper, we give you an insight into the current market developments for sustainable products and how companies can benefit from them with the help of digital concepts. We will then show you how to playfully develop new business models or change existing components in four steps using the "Models of Impact" method, (with whose inventors we are in dialogue) which are both profit-oriented and sustainable, thus generating a "Business Impact Model".

To create a sustainable impact for the whitepaper, the Business Impact Model is available for download at the end.

Download Whitepaper