Contextual Commerce – the next game changer in e-commerce | Webinar

AUGUST 13 2020 | 2 PM STUTTGART & BERLIN | 8 AM NEW YORK

Imagine that: Everything you see can be bought!

Contextual commerce realizes this scenario by integrating purchase options into everyday life of potential customers outside the conventional online shop. By providing “shoppable content” Facebook, Instagram, Pinterest as well as many other channels and springboards already show how to catch people in the inspiration phase, trigger impulse purchases and thus shorten the customer journey extremely.
 

Don’t miss the chance to learn how the shopping cart can come to the customer and be part of the discussion session with our experts. Join us in our interactive webinar! 
The hosts

Speaker: Daniel Olesen-Fett, Principal Specialist eCommerce & Customer Experience​ at diconium

Daniel Olesen-Fett looks back at more than 20 years professional experience in the digital and e-business with over 10 years of leadership and management experience, as well in blue chip companies and eCommerce Start-ups. He will give you gainful and inspiring insights into Contextual Commerce and how the eCommerce of tomorrow will look like.

diconium is a hands-on partner for the entire process of digital transformation: from innovation & strategy, customer experience, marketing & artificial intelligence, commerce and technology solutions to building up digital units.

Speaker: Matt Bailey, Director Sales UK & Nordics at Productsup

Matt Bailey now reluctantly accepts that he can be classed an industry veteran with over 15 years of experience in the performance marketing space under his belt. He will share his learnings to show how you can embrace the dynamic nature of selling and advertising in the modern world.

Productsup provides an award-winning feed management and data integration platform that is perfectly suited for all things contextualized commerce. The platform empowers businesses to take complete control of their product data to reach and excel on the digital shelf.

Moderator: Brad Richards, Director of Mobile & Digital Solutions at diconium

The webinar will be moderated by Brad Richards, host of the new diconium podcast REWRITE TECH and keynote speaker at SXSW, TNW, Google Playtime Berlin and other conferences and events. 

Contextual Commerce – the next game changer in e-commerce | webinar | August 13, 2pm

In our interactive webinar session you will...
  • learn more about the application fields of contextual commerce and its potential for manufacturers and distributors.
  • discover how contextual commerce is put into practice and what to consider for the selection & implementation of contextual commerce applications.
  • gain insights into the setup required to not only reach these channels, but also maximize your chances of success on them with consistent product experiences across the board.
  • have the possibility to ask questions and discuss on current challenges regarding contextual commerce with our experts and other participants.


Register now



Have you already read our white paper about contextual commerce?


In this whitepaper, we demonstrate the potential of contextual commerce as well as the chances of this new possibility for manufacturers and retailers. Based on these examples, technical and organizational implications, followed by recommendations for action, are outlined, which are essential for a successful implementation.

 

Download the whitepaper



You would rather read the paper in German? No problem: Whitepaper Contextual Commerce.

Register now for the webinar

You will receive an automatic registration confirmation shortly after your registration. We will also send you login details and further information on the webinar as soon as possible. Participation in the webinar is of course free of charge. A recording will also be provided afterwards. We look forward to your participation!

AUGUST 13 2020 | 2 PM STUTTGART & BERLIN | 8 AM NEW YORK
Declaration of consent for the collection of personal data

The Hosts

DICONIUM

Since 1995, we have supported industry leaders such as VW, Mercedes-Benz, Bosch, Allianz, Kodak Moments and Sick in exploiting the potential of digital transformation and of-fering millions of customers extraordinary experiences. As a strong partner, we accompany companies through the entire digitization process: from Innovation & Strategy, UX, Data & AI, Commerce and Technology to Building of Digital Units.

One for all, all for one! More than 1.000 colleagues serve our clients from 11 locations worldwide: Stutt-gart, Berlin, Hamburg and Karlsruhe as well as Bangalore, Detroit, Beijing, Lisbon, London, San José and UAE. What unites us? The courage to break new ground, mutual attentiveness, teamwork and the motivation to make a difference and create sustainable impact. diconium is a 100 percent subsidiary of the Volkswagen Group.

Productsup

Productsup provides an award-winning feed management and data integration platform that is perfectly suited for all things contextualized commerce. The platform empowers businesses to take complete control of their product data to reach and excel on the digital shelf.

What's next?

 

Your contact at diconium

Daniel Olesen-Fett
principal specialist