Offering Data & AI

Customer Data Platform

CUSTOMER DATA PLATFORM

Create optimized customer experiences with a unified customer profile.

Drawing on our experience with large-scale enterprise projects, we support you throughout the entire CDP journey, providing integrated, cross-functional expertise. Our end-to-end approach ensures your CDP becomes a powerful growth engine - from selecting the right platform and ensuring data quality to activating data for measurable results across marketing, sales, and service. 

What is a CDP and why is it needed?

Organizations often collect vast amounts of data across multiple touchpoints, but this data frequently ends up scattered in silos. The result: higher costs, limited transparency, and delayed insights. Disconnected data also leads to missed business opportunities and fragmented customer experiences. 

A Customer Data Platform (CDP) is an indispensable tool that gathers, organizes, and unifies customer data from all systems and touchpoints into a single, consistent profile. Acting as a central hub, it connects vast amounts of profile information in real time while ensuring data privacy compliance. This enables businesses to orchestrate the right marketing actions across channels and customer touchpoints-delivering personalized experiences, improving efficiency, and driving sustainable growth by truly understanding and anticipating customer needs.

Benefits of a CDP

Used effectively, a CDP becomes a strategic engine for customer-centric growth. By breaking down data silos, it enables your business to deliver consistent, relevant interactions that foster loyalty and maximize customer lifetime value.
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Unified 360 customer
view

Integrating fragmented data sources into a single profile enables organizations to understand behaviors, preferences, and interactions holistically. This unified view improves analytics, decision-making and cross-functional collaboration.

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Hyper-personalization at scale

With unified customer profiles and real-time data, businesses can deliver personalized experiences across channels. Segmentation and automation ensure relevant messaging, offers and recommendations at scale, strengthening engagement and long-term value.

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Improved marketing agility & efficiency

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Compliance, Security & Data Governance

Centralized customer data management supports compliance with regulations. Consent management, auditing, and secure handling reduce risks and build customer trust in data-driven operations.

How we support your organization

Our roadmap for your successful CDP implementation
Element 1@2x

Data Audit & Discovery

We start by laying the foundation: defining the data strategy, analysing existing data and data sources, evaluating relevant use cases and outlining the data model. At this stage, we also select the right technology partners to ensure scalability and long-term fit.

Element 2@2x

Pilot Implementation 

Building on the discovery results, we define and implement selected use cases, integrate initial data sources and create first customer profiles and segments. This pilot phase delivers the practical groundwork that prepares the platform for a broader rollout.

 

Element 3@2x

Rollout & Scaling

The focus shifts to scaling. We refine the backlog with insights from the pilot, extend integrations and implement automation. This ensures the platform evolves into a central hub for unified customer data, supporting teams and processes across the organization.

Element 4@2x

Enablement

To secure adoption, we equip stakeholders with training, establish reporting structures, and share best practices. We also refine use cases to keep pace with business needs-maximizing the platform’s value for sales, marketing, and customer service.

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Why diconium?

Drawing on our experience of large-scale enterprise projects, we support you throughout the entire CDP journey, providing integrated, cross-functional expertise. 

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SEE HOW WE CAN HELP YOUR GROWTH WITH OUR PARTNERS FOR CDP

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Unify cross-channel data into real-time customer and account profiles using Adobe’s realtime CDP. 
We provide comprehensive services within the Adobe ecosystem, offering development, consulting, solution design, application management, and operations to ensure seamless implementation. 

More about Adobe Services
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With Salesforce and our expertise in digital sales and transformation, we provide comprehensive consulting, design multi-cloud architecture, implementation and support global rollouts for tailored CDP solutions. 

More about Salesforce solutions
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As a trusted partner of diconium, Tealium’s Customer Data Platform (CDP) provides the foundation for building unified, privacy-compliant, and actionable customer profiles across every touchpoint. 

 

More about Tealiums CDP solutions

Ready to turn customer data into real time-action?

We’ll take the time to understand your business goals, data challenges, and personalization opportunities, and help you define a clear path forward. 
  • How are you currently connecting customer data across systems? 
  • What challenges are you facing in creating a unified customer view? 
  • What outcomes do you want to achieve in the next 12–18 months?
Let’s connect and explore how a CDP can support your growth.

Innovative CDP use cases and expert thoughts

Our CDP experts share their insights on the diconium & applydata blog (employee blog for data topics). Dive into their latest thoughts and perspectives.
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Customer Lifetime Value Analytics Forecast

Segment and activate your customers with a modular, AI-powered CLV system that integrates seamlessly into your existing CDP.

To the insight
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Real-Time Personalization with Tealium

Read how Tealium AudienceStream CDP and Moments API can support businesses in designing targeted and immediate customer interactions.

To the insight

FAQ

How is a CDP different from a CRM or DMP?

While CRMs primarily manage customer interactions (often sales/service focused) and DMPs manage anonymous data for advertising, a CDP ingests data from all sources (known and anonymous) to build comprehensive, identifiable customer profiles. CDPs are designed for marketers to collect and use first-party data for personalization across many touchpoints.

What are the main business benefits of implementing a CDP?

Key benefits include achieving a true 360-degree customer view, enabling hyper-personalization at scale, improving customer experience and loyalty, increasing marketing ROI through better targeting and efficiency, enhancing data analytics capabilities, and ensuring better data governance and compliance (e.g., with GDPR/CCPA).

How long does it take to implement a CDP?

Implementation timelines vary based on complexity, the number of data sources, integration requirements, and the scope of use cases. A basic implementation might take a few months, while more complex enterprise-wide deployments can take longer. We focus on a phased approach, delivering value quickly with initial use cases while building towards a full-scale solution.

What kind of data can a CDP collect?
  • CDPs can collect a wide range of customer data, including:  
    Behavioral data: Website visits, app usage, email engagement, product views, purchase history.  
  • Transactional data: Purchases, returns, subscriptions.  
  • Demographic data: Age, gender, location.  
  • CRM data: Contact information, support tickets, sales interactions.  
  • Offline data: In-store purchases, loyalty program data.