Content Strategy & Management

Companies want to inspire their users with relevant content. The challenge: to reach the right customers in the right context with the right message. Based on the needs and habits of potential customers, diconium creates content strategies that generate new leads and advance the positioning of your brand.

Content Strategy & Management


Companies compete on the net for the attention of users. It's all about being seen and to convince with relevant content. However, relevance is never absolute: a certain message is only important for certain customers in very specific situations. The challenge is therefore to reliably identify potential customers and address them with the right message at the right time.

Effective corporate communication is completely geared to the habits and needs of users: what problems und solutions are they looking up on the Internet? On which devices and platforms? How must the solution be framed for a user to trust it? Only on the basis of such insights content can be created which is actively sought and positively received by users - in order to make a real contribution to positioning your brand.  

Content Strategy & Management


We analyze your online presence in the competitive context. We identify SEO potentials and define meaningful KPIs. Then we create a comprehensive content strategy that defines content, tonality and content distribution channels.

To implement this strategy efficiently, we set up individual processes tailored to your company, define editorial processes and coordinate service providers. And because diconium thinks end-to-end in all areas, we create, manage and expand your content in the long term and optimize it in line with constantly changing user expectations.


What's next?


Your contact at diconium

Anja Hendel
managing director diconium