Continuous Optimization

Even after deployment, companies must constantly monitor and optimize their digital products. diconium evaluates active processes using jointly defined KPIs. We formulate strategies to improve conversion rates and make your systems ready for ever new challenges.

Continuous Optimization

Only a product that is always up-to-date brings optimal results

No digital product is ever finished. The reasons are simple: markets are changing faster than ever before, new technologies are revolutionizing our way of working, and customer expectations are constantly evolving. As a result, the moment a product is no longer continuously tested, adjusted and innovated, it becomes obsolete.

We therefore accompany the development phase through intensive testing and tracking scenarios. The customer approach and customer journey must be adapted to the needs and habits of the customers until deployment and far beyond.

Continuous Optimization


Together with you, we define relevant KPIs that reflect the goals of your company. We then evaluate running systems based on these parameters, formulate hypotheses for increasing performance and test them in agile workflows. By individually tracking the behavior of specially defined personas, we optimize your conversion rates and get the most out of your digital products.

Of course, diconium also trains the stakeholders in your company to constantly improve and adapt content, UX and customer communication.