ON THE CUSTOMER JOURNEY, THE CUSTOMER DECIDES WHERE TO GO

A well-designed customer journey does two things: it ensures a comfortable and seamless experience for the user; and it leads efficiently and reliably to the objectives that the company has set for the journey - to an increase in sales and to the acquisition and long-term retention of new customers.

To design the Customer Journey according to these parameters, you have to ask yourself: how do I best address different users? Which existing touchpoints already provide the customer with what he wants? Which channels are still missing? Only these insights provide a consistent user experience. That's how customers are turned into enthusiastic loyal customers: phase by phase - from pure awareness to purchasing and beyond.