WHAT WE DO
We use intensive research and analyses, workshops and focus groups with experts and target group representatives to find out what users really expect from products. We bring these insights into the company and translate them into concrete concepts that serve as the basis for information architectures, navigation and content strategies.
We represent the perspective of the users during the entire development. We test innovations using interactive prototypes and clickable dummies, set up usability tests and evaluate user feedback in specially designed interviews. Only if all stakeholders share the same vision, the innovation process leads to a result that meets - or even exceeds - expectations.